United Games Changing The Fantasy Sports World

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Top 5 Lead Generation Strategies For Business Owners

What does every business want? More leads or customers from their Digital and Social Media Marketing. Here are my Top 5 Lead Generation Strategies For Business Owners

Signpost "Lead Generation"

1. Search Marketing: For new product startups, search engine marketing is still one of the most cost-effective and lead-generation strategies. It’s also one of the most accountable strategies because of the analytics and reporting that is available today. You can start an SEM campaign with less than 100 dollars today and get results very quickly.

2. Social Media Marketing: Social Media Marketing relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click Facebook ads or Tweets on sites that target customers in specific demographics. You bid on the amount you are willing to pay for a click or Facebook Post or Tweet. You still must have a solid Post created, landing page and follow up system in place to ensure your success.

leads

3. Display advertising: Online display ads can generate leads on ads that you post on websites frequented by your target audience or ones with content related to the ad. Display ads on mobile devices, including video and audio also offer a new opportunity to reach target customers. Let these other websites do all the heavy lifting SEO and get your ads in front of your target audience.

4. Email marketing: This one has been around a long time but still works well if your target demographic is well defined and you do your homework. You can now buy or rent a top-quality mailing list. New technology allows for psychographic targeting and geotargeting for improved response and spam avoidance. It’s all a numbers game and the power is in the list.

5. Mobile Marketing: I saved the best for last. I have been watching the reporting on my clients analytics and most traffic now comes from about 65% Mobile devices. If you don’t have a Mobile Marketing Campaign in place, you are missing the boat. I personally, suggest building and starting any campaign with Mobile Marketing in mind first and let the laptops and desktops pick up the scraps.

Hope you enjoyed the post, please LIKE and SHARE to your Social Media Platforms. If you are a business owner, start up company or entrepreneur and would like a Free 30 Minute Consultation to discuss your Digital and Social Media Marketing. Contact Me on link below.

www.InternetMarketingCoachingProgram.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

 

Branding Yourself Online With Social Media Marketing

Are you looking to Brand Yourself Online With Social Media Marketing?

Watch this training video from a presentation from an event I spoke at in July 2015 to 100+ Real Estate Agents and Mortgage Brokers. NAHREP North County Chapter seminar “Leveraging Technology” was an awesome event. Thanks to Pamela, Amy and Ana for inviting me and asking me to speak. Very professional group. Buy houses and get loans from this crew.

 

Get Your Free 30 Minute Consultation

Click Here —–> www.InternetMarketingCoachingProgram.Net

 

Top Social Media Marketing Strategies For 2015

Top Social Media Marketing Strategies For 2015

Watch this video about Authority and Online Branding using Social Media and Digital Marketing.

Start Your Career With Digital Marketing
www.InternetMarketingTrainiingCenter.Net

Free 30 Minute Consultation with James Hickey
www.InternetMarketingCoachingProgram.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Got Interviewed Today – Free Daily Coaching By Bert Bledsoe

Video replay of me getting interviewed by Bert Bledsoe about Internet and Social Media Marketing. There are many Gold Nuggets given out during this interview.

Get Access To Bert’s Free Daily Coaching  http://www.freedailycoaching.com/

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Awesome Video Promoting World Cup 2014 !!!

Are you leveraging Video Marketing for your business? Here is a fun video that has gone viral promoting the World Cup 2014 in Brazil. If you are a business owner, entrepreneur or start up company, I highly suggest you create a Video Marketing Campaign to promote your product or service.

CHECK OUT BRAZIL’S PAINTED STREETS

If you are a business owner, entrepreneur or start up company and would like Free 30 Minute Consultation with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Why Your Business Needs A Internet Marketing Coach

In the Digital and Internet Marketing World there are many different types of consultants? Marketing Consultant, Website Development Consultant and of course the Management Consultant and Social Media Consultant. What is hot for 2014, is to hire a Internet Marketing Coach to work with business owners or their marketing departments.

Being a consultant means more than telling someone what to do or invoicing to chat on the phone. I see consulting as a coaching relationship with real goals, real strategies and real results.It makes a lot of sense: everyone who is good at something needs a coach,
from Olympic athletes and famous musicians to award-winning actors.

This same opportunity exists for Internet Marketing. If you’re looking to manage your Internet and Social Media Marketing, get more traffic to your website, or develop your lead generation strategy, the right coach will make all the difference in the world.

Here are several ways an Internet Marketing Coach can help your company grow their Online Brand, Web Traffic and Lead Generation.

1. The Right Coach Can Laser Focus Your Goals

There’s no one way to do Internet/Social Media Marketing right.  What works for one business may not work as well or as quickly as it does for another company. This is where an Internet Marketing Coach steps in.

When you work with a Internet Marketing Coach, you will have expert insight into whether or not a marketing strategy is likely to work for your company.  A coach can show you how to see if something isn’t working because you’re doing something wrong or because it’s simply  the wrong approach. A coach can help fine-tune your Internet Marketing Campaign and save you time and money.

internetmarketetingcareer

2. Coaches Help You Avoid Beginner Mistakes

Internet Marketing Coaches are even more important when you finally get started with the marketing approach that’s right for you because they can help you avoid rookie mistakes.

Internet marketing coaches can show you legitimate shortcuts for working with your website, SEO, Search and Social Media Marketing Campaigns. They have a very candid business relationship with you and can warn you when you’re about to take the wrong approach.

While you can get some of this information from industry blogs from HubSpot to Social Media Explorer, you need customized coaching for your business and the situations you face from competitors.

IM

3. Coaches Help You Fast Track Your Marketing To An Agency Level

The best kind of progress is positive and permanent. But we all know that when you first start something — whether it’s a training routine, a diet, or a marketing program — there’s a learning curve.

When you have an Internet Marketing Coach, you get experienced insight on how to leverage the Internet to generate leads and sales for your business.  How else would you know when it’s time to call it quits on SEO optimization for a given keyword and try paid search instead, or when you need to make a few additional changes to achieve a good ranking? How else would you figure out whether it’s more important to start
guest blogging or if you should focus on your Social Media Marketing strategy?

Coaches help you know when to be patient and when to call it quits on a campaign. They can help you identify when a strategy needs more time and when it is ineffective.  Without the advice of a expert Internet Marketing Consultant, you might give up before you should or stick with something far beyond its efficiency point.

Your Internet and Social Media Marketing presence could always be better, which means that the most important function an Internet Marketing Coach serves is to help you get an
overall sense of where your company is and where it needs to be.

Establishing and growing a relationship with an experienced and helpful Iternet Marketing Coach will save you time, stress, and money over the long run.
If you are a business owner, entrepreneur or start up company and would like Free 30 Minute Consultation with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Lead Generation With Content Marketing

Is your business struggling with lead generation from your content marketing? Are you ready to learn how to generate leads with a scientific approach to content marketing?

When using content marketing marketing, it is possible to build a lead pipeline with verifiable results.

Most effective B2B content marketers cite lead generation as a primary goal of content marketing.  Key steps for effective Content Marketing.

1) Determine Your Lead Generation Goal

The first step is to determine your lead generation goal based on your company’s revenue goals.

The number of leads you need to generate each month
What your conversion rates should be
How much traffic you need to get to your website

Traffic times Conversion Rate = Leads

Once you have determined your lead generation goals, you need to track your progress. There are many marketing automation platforms that provide dashboards with real-time reporting that take the guesswork out of tracking traffic and leads. You can setup your own using Excel spreadsheets and graphs. RavenTools suplies a pretty cool software for tracking results.

Signpost "Lead Generation"

2) Content Analysis

Now you have your lead generation goal established, and you have a system inplace to measure your progress toward your goal. Time to figure
out how to hit your goal.

Finding the right topics to drive traffic to your blog Once your think you are on the right track with content creation, it’s time to perform content analysis so you can confirm what is working and what needs changing.

Establish your content metrics

Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether
your program is working. If you are doing your analysis manually, here are some items to analyze to determine which content is
helping you hit your lead generation goals.

Consumption. This is a fundamental content metric and can be easily derived from Google Analytics. This metric tells
you how many people consumed or viewed your content. Ideally your posts drive a lot of traffic to your blog and have a high conversion rate.

Sharing. This metric tells you how often visitors share your content with others. Make it easier to drive this metric up by making social
sharing easy on your blog. Always have sharing buttons on all your content, there are many people out there looking for good, solid content
to share, it might as well be yours.

Conversion. This metric tells you how often your content visitors turn into leads. Key questions to ask are:

Which topics converted more visitors into leads? The majority of your content should revolve around the topics that get the most
consumption and conversion.
Which days are best to publish your content? Your analytic tool should be able to tell you which days are your prime publishing days.
Which content formats convert the best? Do your visitors prefer posts with infographics, how-to posts or opinion posts?

Brainstorm – don’t get stuck in analysis paralysis.

Try different combinations of the items above and look for trends, then approximate the number of leads you can expect to generate from each post. This will help you figure out how often you need to publish to reach your lead generation goal.

Sales. This metric tells you how often your leads become customers. It is easiest to measure this by using a CRM and tracking which content each potential customer consumes.

You will need to combine your analytics numbers with a good dose of common sense to identify patterns in the data. Use this information to test different content marketing variables and drive up the ROI of your content marketing efforts.

content-creation-page-domain-engines

3) Content Marketing Campaigns

It is time to unleash your inner creativity and do some brainstorming. Develop a list of content campaigns and working blog titles that align with the most successful topics and formats you found from step 2.

Focus on content with a proven lead generation track record. Gather many ideas at first then narrow them down to a few GREAT ideas. You want to end up with a handful of winning strategies.

4) Create Content & Monitor

The last step in the process is to produce new content for the campaigns you identified in step 3. Create this content in-house, hire guest bloggers, or outsource to talented ghost writers. Professional content writers are familiar with lead generation strategies and
can produce content that increases traffic and conversions.

For best results, monitor traffic patterns and lead generation continually. Reevaluate your content marketing strategy whenever leads dip below your established goals. If you are consistently meeting your lead generation goals then consider adjusting your goal upward and challenge your team to improve your metrics.

You do not have to be a rocket scientist to learn how to generate leads from content marketing, but it does help to think like one.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Social Media Marketing Lead Generation Strategies

Many businesses are wanting to generate leads with their Social Media Marketing strategy, but how do you measure your efforts to see if you are getting a good ROI? Where does the measurement process start and stop? It starts with engagement.

When talking about lead generation, it’s important that you understand what drives audience participation so that you can identify what content, topics and curated content are bringing people into the engagement level of your Social Media sales funnel. Use tools such as Google Analytics and Facebook Insights, you can gather data on how people are engaging with your brand on Social Media platforms.

Signpost "Lead Generation"

When you are tracking shares, likes, posts, re-tweets, do you know which of these are directly related to a lead you are generating? Measuring Social Media lead generation works in three steps and could act as the base of your sales marketing funnel:

  1. Engagement
  2. Opportunity
  3. Conversion

Here are a couple of strategies:

Engagement

Lead generation with Social Media starts with engagement and it’s crucial at this first step to get a clear understanding of what actually drives your target audience to engage with you on the Social Media Platforms.

Which topics and content draw people in to start communicating with you? By using analytics tools such as Google Analytics, Facebook Insights or any other 3rd-party measurement application. You will get a very good understanding how your target audience interacts with your Social Media Marketing.

You must always measure and track your posts, updates, retweets, mentions, and likes. Also measure the traffic you are generating from your efforts to your website or blog where you can engage with your audience on a deeper level and maybe get them to part with their email details for a signup or a free download. Take note that this is not a hard lead, but a soft one where you can nurture them back to your website on a regular basis.

leads

Opportunity

When you are entering this stage of the funnel and you have nurtured your soft leads, measure the following to identify where your best opportunities are by looking at Google Analytics.

  • Look at website pages are visited the most
  • The bounce rate of the pages that were viewed
  • Time spent on each page
  • Did they follow through with downloading other content?
  • Not completed a contact form
  • Exit pages

By measuring this, you will gain insights on how to optimize your sales funnel.

Conversion

This is the last step of the process. At this step you can also measure the ROI of your likes and tweets. Here are a couple of examples you can use if you want to track the number of purchases that resulted from:

  • Clicking on a link on any of your Social Media profiles where you posed a discount coupon
  • Posting a service or product on your Facebook Business Page
  • Downloading content that you promoted
  • A lead that was generated on LinkedIn

Generating leads with Social Media Marketing doesn’t happen overnight and each campaign will have different metrics to measure. There is a chance you will get one or two that will convert immediately, but the best way to generate leads is when you nurture your target audience. This sometimes requires a lot of hard work and patience.

Measure what you are doing and your progress, adjust your campaigns where necessary, and start nurturing your leads.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me atwww.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net