Are we becoming a #hashtag world? I would say #YES !!! Twitter started the using #hashtags from the very beginning and then Pinterest, Google+, Instagram and Facebook followed suit.
With all the different Social Media Platforms out there like the ones named above, marketers and businesses are looking for ways to curate content and reach a target market of group of people via #hashtags. Not everyone is in love with the same Social Media Platform, so the best way for a business or brand to gather people all in one place is to use a #hashtag that can be found anywhere on the web.
Many business owners and brands are using #hashtags to hold contests and giveaways. This can be very powerful to get Internet/Social Media users to view a piece of content or to become a lead or sale. I was watching American Idol 2014 and they don’t tell people to use a #hashtag on any certain platform, so after they went into the voting, I checked Facebook, Google+, Pinterest, Twitter and Instagram and there was content relating to the requested #hashtag on each platform. Twitter and Instagram led the pack but there was also a presence on the other Social Media sites as well.
Instagram is the hottest Social Media Platform in 2014. I have seen a huge migration from Facebook to Instagram that started in 2013 and is blowing up in 2014. If you are a business owner, entrepreneur or start up company, I highly recommend you invest some of your time and marketing budget into learning and leveraging Instagram Marketing and embracing this new #hashtag world !!
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