Category Archives: Lead Generation

San Diego Entrepreneur James Hickey Vlog #8- Jolt’n Joe’s

Welcome To San Diego Entrepreneur James Hickey’s Video Blog. Each post will cover the life of being an entrepreneur in San Diego, California. There will also be Digital and Social Media Marketing Tips and Tricks.

Watch this video about https://www.joltnjoes.com and for tips/tricks on Social Media and Digital Marketing from San Diego Entrepreneur.

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

San Diego Entrepreneur James Hickey Vlog #7 – Start Up Companies

Welcome To San Diego Entrepreneur James Hickey’s Video Blog. Each post will cover the life of being an entrepreneur in San Diego, California. There will also be Digital and Social Media Marketing Tips and Tricks.

Watch this video about https://www.sandiegostartupweek.com and for tips/tricks on Social Media and Digital Marketing from San Diego Entrepreneur.

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

San Diego Entrepreneur James Hickey Vlog #5 with AList Production

Welcome To San Diego Entrepreneur James Hickey’s Video Blog. Each post will cover the life of being an entrepreneur in San Diego, California. There will also be Digital and Social Media Marketing Tips and Tricks.

Watch this video about http://www.AListProduction.Com and for tips/tricks on Social Media and Digital Marketing from San Diego Entrepreneur.

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

San Diego Entrepreneur James Hickey Vlog #4 0B Sunday

Welcome To San Diego Entrepreneur James Hickey’s Video Blog. Each post will cover the life of being an entrepreneur in San Diego, California. There will also be Digital and Social Media Marketing Tips and Tricks.

Watch this video about Ocean Beach and for tips/tricks on Social Media and Digital Marketing from San Diego Entrepreneur.

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

San Diego Entrepreneur James Hickey Vlog #3 with Ghost Tequila

 

Welcome To San Diego Entrepreneur James Hickey’s Video Blog. Each post will cover the life of being an entrepreneur in San Diego, California. There will also be Digital and Social Media Marketing Tips and Tricks.

Watch this video about https://www.ghosttequila.com and for tips/tricks on Social Media and Digital Marketing from San Diego Entrepreneur.

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Top 3 Tactics For Becoming Local Business Influencer

Watch this video about my Top 3 Tactics For Becoming Local Business Influencer. I will to show you step by step the most powerful and potent tactics that have worked for me in dominating the Local Business Influencer space since 2007.

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James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Local Business Marketing – Top 6 Strategies Revealed

Learn About Top 6 Local Business Marketing Strategies From Industry Expert – James Hickey – Watch Video

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Top 5 Lead Generation Strategies For Business Owners

What does every business want? More leads or customers from their Digital and Social Media Marketing. Here are my Top 5 Lead Generation Strategies For Business Owners

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1. Search Marketing: For new product startups, search engine marketing is still one of the most cost-effective and lead-generation strategies. It’s also one of the most accountable strategies because of the analytics and reporting that is available today. You can start an SEM campaign with less than 100 dollars today and get results very quickly.

2. Social Media Marketing: Social Media Marketing relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click Facebook ads or Tweets on sites that target customers in specific demographics. You bid on the amount you are willing to pay for a click or Facebook Post or Tweet. You still must have a solid Post created, landing page and follow up system in place to ensure your success.

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3. Display advertising: Online display ads can generate leads on ads that you post on websites frequented by your target audience or ones with content related to the ad. Display ads on mobile devices, including video and audio also offer a new opportunity to reach target customers. Let these other websites do all the heavy lifting SEO and get your ads in front of your target audience.

4. Email marketing: This one has been around a long time but still works well if your target demographic is well defined and you do your homework. You can now buy or rent a top-quality mailing list. New technology allows for psychographic targeting and geotargeting for improved response and spam avoidance. It’s all a numbers game and the power is in the list.

5. Mobile Marketing: I saved the best for last. I have been watching the reporting on my clients analytics and most traffic now comes from about 65% Mobile devices. If you don’t have a Mobile Marketing Campaign in place, you are missing the boat. I personally, suggest building and starting any campaign with Mobile Marketing in mind first and let the laptops and desktops pick up the scraps.

Hope you enjoyed the post, please LIKE and SHARE to your Social Media Platforms. If you are a business owner, start up company or entrepreneur and would like a Free 30 Minute Consultation to discuss your Digital and Social Media Marketing. Contact Me on link below.

www.InternetMarketingCoachingProgram.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

 

Lead Generation With Content Marketing

Is your business struggling with lead generation from your content marketing? Are you ready to learn how to generate leads with a scientific approach to content marketing?

When using content marketing marketing, it is possible to build a lead pipeline with verifiable results.

Most effective B2B content marketers cite lead generation as a primary goal of content marketing.  Key steps for effective Content Marketing.

1) Determine Your Lead Generation Goal

The first step is to determine your lead generation goal based on your company’s revenue goals.

The number of leads you need to generate each month
What your conversion rates should be
How much traffic you need to get to your website

Traffic times Conversion Rate = Leads

Once you have determined your lead generation goals, you need to track your progress. There are many marketing automation platforms that provide dashboards with real-time reporting that take the guesswork out of tracking traffic and leads. You can setup your own using Excel spreadsheets and graphs. RavenTools suplies a pretty cool software for tracking results.

Signpost "Lead Generation"

2) Content Analysis

Now you have your lead generation goal established, and you have a system inplace to measure your progress toward your goal. Time to figure
out how to hit your goal.

Finding the right topics to drive traffic to your blog Once your think you are on the right track with content creation, it’s time to perform content analysis so you can confirm what is working and what needs changing.

Establish your content metrics

Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether
your program is working. If you are doing your analysis manually, here are some items to analyze to determine which content is
helping you hit your lead generation goals.

Consumption. This is a fundamental content metric and can be easily derived from Google Analytics. This metric tells
you how many people consumed or viewed your content. Ideally your posts drive a lot of traffic to your blog and have a high conversion rate.

Sharing. This metric tells you how often visitors share your content with others. Make it easier to drive this metric up by making social
sharing easy on your blog. Always have sharing buttons on all your content, there are many people out there looking for good, solid content
to share, it might as well be yours.

Conversion. This metric tells you how often your content visitors turn into leads. Key questions to ask are:

Which topics converted more visitors into leads? The majority of your content should revolve around the topics that get the most
consumption and conversion.
Which days are best to publish your content? Your analytic tool should be able to tell you which days are your prime publishing days.
Which content formats convert the best? Do your visitors prefer posts with infographics, how-to posts or opinion posts?

Brainstorm – don’t get stuck in analysis paralysis.

Try different combinations of the items above and look for trends, then approximate the number of leads you can expect to generate from each post. This will help you figure out how often you need to publish to reach your lead generation goal.

Sales. This metric tells you how often your leads become customers. It is easiest to measure this by using a CRM and tracking which content each potential customer consumes.

You will need to combine your analytics numbers with a good dose of common sense to identify patterns in the data. Use this information to test different content marketing variables and drive up the ROI of your content marketing efforts.

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3) Content Marketing Campaigns

It is time to unleash your inner creativity and do some brainstorming. Develop a list of content campaigns and working blog titles that align with the most successful topics and formats you found from step 2.

Focus on content with a proven lead generation track record. Gather many ideas at first then narrow them down to a few GREAT ideas. You want to end up with a handful of winning strategies.

4) Create Content & Monitor

The last step in the process is to produce new content for the campaigns you identified in step 3. Create this content in-house, hire guest bloggers, or outsource to talented ghost writers. Professional content writers are familiar with lead generation strategies and
can produce content that increases traffic and conversions.

For best results, monitor traffic patterns and lead generation continually. Reevaluate your content marketing strategy whenever leads dip below your established goals. If you are consistently meeting your lead generation goals then consider adjusting your goal upward and challenge your team to improve your metrics.

You do not have to be a rocket scientist to learn how to generate leads from content marketing, but it does help to think like one.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Social Media Marketing Lead Generation Strategies

Many businesses are wanting to generate leads with their Social Media Marketing strategy, but how do you measure your efforts to see if you are getting a good ROI? Where does the measurement process start and stop? It starts with engagement.

When talking about lead generation, it’s important that you understand what drives audience participation so that you can identify what content, topics and curated content are bringing people into the engagement level of your Social Media sales funnel. Use tools such as Google Analytics and Facebook Insights, you can gather data on how people are engaging with your brand on Social Media platforms.

Signpost "Lead Generation"

When you are tracking shares, likes, posts, re-tweets, do you know which of these are directly related to a lead you are generating? Measuring Social Media lead generation works in three steps and could act as the base of your sales marketing funnel:

  1. Engagement
  2. Opportunity
  3. Conversion

Here are a couple of strategies:

Engagement

Lead generation with Social Media starts with engagement and it’s crucial at this first step to get a clear understanding of what actually drives your target audience to engage with you on the Social Media Platforms.

Which topics and content draw people in to start communicating with you? By using analytics tools such as Google Analytics, Facebook Insights or any other 3rd-party measurement application. You will get a very good understanding how your target audience interacts with your Social Media Marketing.

You must always measure and track your posts, updates, retweets, mentions, and likes. Also measure the traffic you are generating from your efforts to your website or blog where you can engage with your audience on a deeper level and maybe get them to part with their email details for a signup or a free download. Take note that this is not a hard lead, but a soft one where you can nurture them back to your website on a regular basis.

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Opportunity

When you are entering this stage of the funnel and you have nurtured your soft leads, measure the following to identify where your best opportunities are by looking at Google Analytics.

  • Look at website pages are visited the most
  • The bounce rate of the pages that were viewed
  • Time spent on each page
  • Did they follow through with downloading other content?
  • Not completed a contact form
  • Exit pages

By measuring this, you will gain insights on how to optimize your sales funnel.

Conversion

This is the last step of the process. At this step you can also measure the ROI of your likes and tweets. Here are a couple of examples you can use if you want to track the number of purchases that resulted from:

  • Clicking on a link on any of your Social Media profiles where you posed a discount coupon
  • Posting a service or product on your Facebook Business Page
  • Downloading content that you promoted
  • A lead that was generated on LinkedIn

Generating leads with Social Media Marketing doesn’t happen overnight and each campaign will have different metrics to measure. There is a chance you will get one or two that will convert immediately, but the best way to generate leads is when you nurture your target audience. This sometimes requires a lot of hard work and patience.

Measure what you are doing and your progress, adjust your campaigns where necessary, and start nurturing your leads.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me atwww.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net