Category Archives: Lead Generation

Local Business Marketing – Top 6 Strategies Revealed

Learn About Top 6 Local Business Marketing Strategies From Industry Expert – James Hickey – Watch Video

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Top 5 Lead Generation Strategies For Business Owners

What does every business want? More leads or customers from their Digital and Social Media Marketing. Here are my Top 5 Lead Generation Strategies For Business Owners

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1. Search Marketing: For new product startups, search engine marketing is still one of the most cost-effective and lead-generation strategies. It’s also one of the most accountable strategies because of the analytics and reporting that is available today. You can start an SEM campaign with less than 100 dollars today and get results very quickly.

2. Social Media Marketing: Social Media Marketing relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click Facebook ads or Tweets on sites that target customers in specific demographics. You bid on the amount you are willing to pay for a click or Facebook Post or Tweet. You still must have a solid Post created, landing page and follow up system in place to ensure your success.

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3. Display advertising: Online display ads can generate leads on ads that you post on websites frequented by your target audience or ones with content related to the ad. Display ads on mobile devices, including video and audio also offer a new opportunity to reach target customers. Let these other websites do all the heavy lifting SEO and get your ads in front of your target audience.

4. Email marketing: This one has been around a long time but still works well if your target demographic is well defined and you do your homework. You can now buy or rent a top-quality mailing list. New technology allows for psychographic targeting and geotargeting for improved response and spam avoidance. It’s all a numbers game and the power is in the list.

5. Mobile Marketing: I saved the best for last. I have been watching the reporting on my clients analytics and most traffic now comes from about 65% Mobile devices. If you don’t have a Mobile Marketing Campaign in place, you are missing the boat. I personally, suggest building and starting any campaign with Mobile Marketing in mind first and let the laptops and desktops pick up the scraps.

Hope you enjoyed the post, please LIKE and SHARE to your Social Media Platforms. If you are a business owner, start up company or entrepreneur and would like a Free 30 Minute Consultation to discuss your Digital and Social Media Marketing. Contact Me on link below.

www.InternetMarketingCoachingProgram.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

 

Lead Generation With Content Marketing

Is your business struggling with lead generation from your content marketing? Are you ready to learn how to generate leads with a scientific approach to content marketing?

When using content marketing marketing, it is possible to build a lead pipeline with verifiable results.

Most effective B2B content marketers cite lead generation as a primary goal of content marketing.  Key steps for effective Content Marketing.

1) Determine Your Lead Generation Goal

The first step is to determine your lead generation goal based on your company’s revenue goals.

The number of leads you need to generate each month
What your conversion rates should be
How much traffic you need to get to your website

Traffic times Conversion Rate = Leads

Once you have determined your lead generation goals, you need to track your progress. There are many marketing automation platforms that provide dashboards with real-time reporting that take the guesswork out of tracking traffic and leads. You can setup your own using Excel spreadsheets and graphs. RavenTools suplies a pretty cool software for tracking results.

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2) Content Analysis

Now you have your lead generation goal established, and you have a system inplace to measure your progress toward your goal. Time to figure
out how to hit your goal.

Finding the right topics to drive traffic to your blog Once your think you are on the right track with content creation, it’s time to perform content analysis so you can confirm what is working and what needs changing.

Establish your content metrics

Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether
your program is working. If you are doing your analysis manually, here are some items to analyze to determine which content is
helping you hit your lead generation goals.

Consumption. This is a fundamental content metric and can be easily derived from Google Analytics. This metric tells
you how many people consumed or viewed your content. Ideally your posts drive a lot of traffic to your blog and have a high conversion rate.

Sharing. This metric tells you how often visitors share your content with others. Make it easier to drive this metric up by making social
sharing easy on your blog. Always have sharing buttons on all your content, there are many people out there looking for good, solid content
to share, it might as well be yours.

Conversion. This metric tells you how often your content visitors turn into leads. Key questions to ask are:

Which topics converted more visitors into leads? The majority of your content should revolve around the topics that get the most
consumption and conversion.
Which days are best to publish your content? Your analytic tool should be able to tell you which days are your prime publishing days.
Which content formats convert the best? Do your visitors prefer posts with infographics, how-to posts or opinion posts?

Brainstorm – don’t get stuck in analysis paralysis.

Try different combinations of the items above and look for trends, then approximate the number of leads you can expect to generate from each post. This will help you figure out how often you need to publish to reach your lead generation goal.

Sales. This metric tells you how often your leads become customers. It is easiest to measure this by using a CRM and tracking which content each potential customer consumes.

You will need to combine your analytics numbers with a good dose of common sense to identify patterns in the data. Use this information to test different content marketing variables and drive up the ROI of your content marketing efforts.

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3) Content Marketing Campaigns

It is time to unleash your inner creativity and do some brainstorming. Develop a list of content campaigns and working blog titles that align with the most successful topics and formats you found from step 2.

Focus on content with a proven lead generation track record. Gather many ideas at first then narrow them down to a few GREAT ideas. You want to end up with a handful of winning strategies.

4) Create Content & Monitor

The last step in the process is to produce new content for the campaigns you identified in step 3. Create this content in-house, hire guest bloggers, or outsource to talented ghost writers. Professional content writers are familiar with lead generation strategies and
can produce content that increases traffic and conversions.

For best results, monitor traffic patterns and lead generation continually. Reevaluate your content marketing strategy whenever leads dip below your established goals. If you are consistently meeting your lead generation goals then consider adjusting your goal upward and challenge your team to improve your metrics.

You do not have to be a rocket scientist to learn how to generate leads from content marketing, but it does help to think like one.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Social Media Marketing Lead Generation Strategies

Many businesses are wanting to generate leads with their Social Media Marketing strategy, but how do you measure your efforts to see if you are getting a good ROI? Where does the measurement process start and stop? It starts with engagement.

When talking about lead generation, it’s important that you understand what drives audience participation so that you can identify what content, topics and curated content are bringing people into the engagement level of your Social Media sales funnel. Use tools such as Google Analytics and Facebook Insights, you can gather data on how people are engaging with your brand on Social Media platforms.

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When you are tracking shares, likes, posts, re-tweets, do you know which of these are directly related to a lead you are generating? Measuring Social Media lead generation works in three steps and could act as the base of your sales marketing funnel:

  1. Engagement
  2. Opportunity
  3. Conversion

Here are a couple of strategies:

Engagement

Lead generation with Social Media starts with engagement and it’s crucial at this first step to get a clear understanding of what actually drives your target audience to engage with you on the Social Media Platforms.

Which topics and content draw people in to start communicating with you? By using analytics tools such as Google Analytics, Facebook Insights or any other 3rd-party measurement application. You will get a very good understanding how your target audience interacts with your Social Media Marketing.

You must always measure and track your posts, updates, retweets, mentions, and likes. Also measure the traffic you are generating from your efforts to your website or blog where you can engage with your audience on a deeper level and maybe get them to part with their email details for a signup or a free download. Take note that this is not a hard lead, but a soft one where you can nurture them back to your website on a regular basis.

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Opportunity

When you are entering this stage of the funnel and you have nurtured your soft leads, measure the following to identify where your best opportunities are by looking at Google Analytics.

  • Look at website pages are visited the most
  • The bounce rate of the pages that were viewed
  • Time spent on each page
  • Did they follow through with downloading other content?
  • Not completed a contact form
  • Exit pages

By measuring this, you will gain insights on how to optimize your sales funnel.

Conversion

This is the last step of the process. At this step you can also measure the ROI of your likes and tweets. Here are a couple of examples you can use if you want to track the number of purchases that resulted from:

  • Clicking on a link on any of your Social Media profiles where you posed a discount coupon
  • Posting a service or product on your Facebook Business Page
  • Downloading content that you promoted
  • A lead that was generated on LinkedIn

Generating leads with Social Media Marketing doesn’t happen overnight and each campaign will have different metrics to measure. There is a chance you will get one or two that will convert immediately, but the best way to generate leads is when you nurture your target audience. This sometimes requires a lot of hard work and patience.

Measure what you are doing and your progress, adjust your campaigns where necessary, and start nurturing your leads.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me atwww.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Lead Generation For Social Media Marketing

Social Media helps you promote and market your products and services to people all over of the world. Many content marketers fail to generate valuable leads through social media campaigns. Most companies feel that the return on investment (ROI) from Social Media Campaigns is non existent. To generate leads from any Social Media Campaign, most B2B marketers need to know that Social Media Campaigns cannot be just restricted to creating online brand awareness.

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Protect Your Content

One of the easiest ways of generating leads is by protecting your content. A generated filled-out form needs to be included on the company website to generate leads. To accelerate the process of generating leads, we need to make use of the top Social Media Channels, like Facebook, Twitter and Instagram that entice consumers toward that gated content on the company website, blog page or landing page. You may tweet about the latest promotional campaign and add a relevent picture to increase the
brevity of the tweet. Whenever any consumer clicks that link, they must be taken to the landing page that includes a short, simple form. In this way you can increase lead generation and see a sharp increase in lead generation.

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Social Media Advertising

You must not restrict to just Facebook engagement ads for reaching your audience. There
are Twitter lead generation cards to increase the brevity of social media campaigns.
These lead generation cards can be used to create a long list of leads. They appear in the
form of promoted tweets. Whenever a person clicks on these lead generation cards of Twitter, it automatically presents a sign-up form where users have to provide their name and email address for availing any offer.

Google Analytics and Social Media Optimization

You can measure the success of your Social Media Marketing Campaign strategy by integrating Google Analytics tools to track the efficacy of your campaign. One of the best ways is to define the goal of lead conversion. Google Analytics is instrumental in this process.

Google Analytics campaign is fundamentally associated with three components: campaign source, campaign medium, and campaign name. Make use of Google’s Campaigns URL builder for tagging these promoted links that form an integral part of any Google Analytics campaign. After furnishing all the details, you may submit so that a newly tagged URL is generated. The link that is generated must be used in creative ad campaigns. This would enable Google Analytics to track the conversions.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Can You Make Money Blogging?

Can You Make Money Blogging?

If it was easy to make money blogging, everyone would be doing it. The truth is that not everyone finds success, but the ones that do have a system for making a regular income that they can count on.

Here are several things that you can do if you want to make money by blogging that can increase your chances of building an income online. If you implement the following strategies, then you are on your way to building an income.

Choose a topic that you are passionate about.

If you decide to become a blogger, it should be about a topic that you like and are knowledgeable about.
This will let you to provide others with helpful information without you having to do extensive research and struggling to get ideas to write your blog about.

Gain a following.

One way to do this is to find blogs that have a similar topic related to yours. Read the posts that are on that blog and comment on them in a substantial way. In other words, don’t just say a few short words, write a few lines, making an actual commentary on the topic of the post and ask a question or two. Once your comment is approved you will gain an real backlink to your blog and people may click on that link to check your blog out as well.

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Check out Forums that are on the same topic

Take advantage of the forum signature to add a link to your blog and with a call to action which will entice people to visit your blog and see what you have to offer. Provide valuable information in the forum by answering questions that people post.

Decide on a style of blog.

Some bloggers choose to do a review style site where they review various items that are completely relevant to the topic of their blog. They can monetize the blog by adding in affiliate links (from ClickBank or Commission Junction) where people have the ability to purchase the item that they are reviewing directly from links embedded into your blog. Once you have a lot of readers to your blog, they will be interested in anything that you review and this can improve your chances earning affiliate commissions.

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Build a mailing list.

Add an opt in box to your site where people can sign up for your mailing list. In order to encourage people to sign up, offer a free and useful download of an ebook or some other useful item that people will entice people to give you their information. Never spam your mailing list. Over deliver on useful information that your subscribers will find interesting and gain their trust and appreciation. Once in a while you can monetize your list by finding a good offer that is directly related to your topic and sending out information about that offer to your list. Once your list trusts you, they will be more likely to purchase things you recommend.

When you go about building your blog the right way, you will soon see money flowing from your efforts. This is not an instant way to make money and you will not get rich overnight, but the more time and work you put into the blog, the better your chances of monetizing it.

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James Hickey
Internet Marketing Expert and Mentor
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Top Lead Generation Strategies Revealed

Top Lead Generation Strategies Revealed. I have been generating leads online since 2007 for myself and clients. Here are some of my top strategies revealed.

Establish a target audience

The Web is a beautiful place that allows you to be whatever you choose, and market to whomever you want. So step outside of your Web site profile page and start thinking in terms of who you are marketing to and what words they may be using when searching for someone like you online.

Craft the message

Now that you have identified your target audience, we need to create a marketing campaign for them. Before we begin building sites and landing pages or worrying about where we’re going to drive traffic from to those sites and landing pages, we start with the message. In simple terms … we need content.

If you write your content with the consumer in mind, you’ll connect with them easier by establishing that trust and authority I mentioned earlier. Consumers express their needs, fears, frustrations and challenges in several ways online.

Two great resources to tap into the mindset of your target audience are Google Adwords for keyword research, and Forums like Yahoo Answers, Ask.com

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Design your niche sites and landing pages

Now to the fun part—showcasing your authority as a expert by designing a niche Web site that is full of content, videos and consumer-friendly information.

Compared to most other businesses site or profile page that typically converts less than two percent of Web visitors into a form or call, our niche sites convert organic traffic at eight to 12 percent. This also depends on the specific search phrase or link they followed to hit a certain page.

Keeping trust and authority in mind, here are the primary things to pay attention to when designing your site:

  • Niche specific: Be the program expert
  • Easy to navigate: Simple menu and sidebar navigation with less options
  • Availability: Large text phone number (not image) in top right
  • Geo-targeted: Target one city or state per site and optimize accordingly
  • A clear call-to-action: Above the fold with value benefit highlighted

The bullets from above apply to landing pages as well, but let’s separate the difference between a landing page and a Web site in our online lead generation blueprint:

  • A Web site targets a niche and should convert at around eight to 12 percent.
  • A landing page targets a message and should convert at around 28 to 32 percent.
  • Your landing page is a component of your Web site, but can also stand on its own, depending on your traffic strategy that we’ll get into momentarily. Basically, a landing page is your Call-to-Action (Money Page) that should generate a form or phone call or email address.
  • You should clarify the benefit or value, which should remain consistent with the message they followed to get to your page, as well as throughout the entire lead conversion and follow-up process.
  • Definitely remove all exit links, which would include the navigation bar, footer links.

A great resource for you to use when building or learning about landing pages is www.unbounce.com. They even have free or premium templates that you can use to get something up and running quickly if you want to skip the niche site process and just send paid traffic to one landing page.

Web Traffic.

From a search engine marketing and “getting found on the Web” standpoint, a local content rich site that is optimized for the right keywords at the city level will have a greater possibility of showing up in the search engines for people in that area.

Spreading your content across a few top ranking industry related blogs, dropping some press releases and a little activity on a niche specific Google+ page will help your target audience continue to find you as they are on their journey for a niche expert that they can trust.

Targeted traffic to a landing page that converts at 28 to 32 percent will produce you a certain amount of leads that are measured in quality based on how much trust and authority you’ve established up to this point. This means that 28 percent of your traffic should fill out a form or call. If you send 100 people to your landing page, you should get 28 leads. Traffic is not free, unless you do not value your time.

Paying for traffic can include things such as:

  • Pay-per-Click (PPC)
  • E-mail
  • Press release
  • Banner advertising
  • SEO: Optimizing your niche sites so that they show up on page one of the search engines.
  • Guest blogging on other industry sites
  • Social media links such as Facebook or Google+
  • Your own database

Bonus: Go where the buyers hang out
This is a free tip for you today. I started out in the online marketing game in 2007 by helping an real estate agent. Get in front of your target audience earning their trust and establishing your authority for a much longer period of time. Pick a target audience, create your message, publish your content across several geo-targeted niche Web sites and drive traffic to high converting landing pages.

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James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

Are You Unhappy With Your Internet Marketing?

Are you unhappy with your Social Media and Internet Marketing? Many business owners, individuals and entrepreneurs struggle with keeping up with latest changes and fast pace of this industry. Watch this video if you are unhappy with your Internet Marketing.

Internet Marketing Career

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

 

Lead Generation Mistakes Revealed

Are you struggling to get leads and sales from your website? The marketing team is busy, the budget is spent, the website looks great, but the leads aren’t flying in?

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There could be a lot of problems with your lead generation pipeline — It may be clogged, it might be leaking, or it might be dried up at the source.

Every marketing website should be a free flowing source of prospects. If it’s not, don’t panic, it might not be that hard for you to repair.

Here are five examples of the most common problems based on lead generation best practicesand on fixing for each mistake.

Mistake #1 – No Web Traffic

This is a common issue– there’s no steady stream of visitors flowing in. You may have inspiring videos, insightful research and the world’s most compelling services pages. But if nothing flowing through the pipes and if the marketing team doesn’t know how to promote the website, it really doesn’t matter.

Solution: Remove any obstacles facing the marketing team.

De-emphasize advertising and focus on creating useful content. They should spend at least as much time promoting content as they do creating it. That means email marketing, search engine optimization and social media. Look seriously into paid marketing including Google PPC and Facebook Ads.

Mistake #2: Not Branding Yourself

This one is the equivalent of frozen pipes– there’s no pictures of people. This gives the site a cold, empty feeling. People buy from people and there is no substitute for a human face. If your website doesn’t have a picture of you, your people or company leadership, you’re missing a chance to make a real connection.

Solution: Add professional head shots and personal biographies of key team members.

Give each person their own page and include at least one personal anecdote.

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Mistake #3: No Testimonials

This is a common mistake that lowers the pressure in your lead pipeline– there’s no evidence of results. The internet is full of claims and every website has them, but few sites support their claims with proof.

Testimonials, endorsements, awards, certifications and even association memberships can all add credibility. Statistics and data showing measurable ROI are even stronger.

Solution: Patch up the site by adding a testimonial to the most important product or service pages.

Don’t create a testimonials page, since these rarely get visited. Add testimonials and any other evidence throughout the site. Leverage LinkedIn to get more recommendations.

Mistake #4: No Call to Action

A call to action is an invitation to connect, ask a question, subscribe to a newsletter or even leave a comment. If you want visitors to take action, make sure you ask them to do so.

Solution: At the bottom of every page that describes your services, add a link to your contact page with a quick suggestion.

Say something like, “If you have questions about our repair services, feel free to get in touch”. Consider using banner ads on your blog page for when people are exiting your site.

Mistake #5: No Follow Up System

Research has shown that the majority of leads are ignored by the sales team. It’s true. It’s possible that good leads are going right down the drain.

Solution: Check the connection between sales and marketing departments.

Put a plan in place to report on activity. If all else fails, use a marketing automation tool that scores leads and holds the sales team accountable like Sales Force.

Your lead generation pipeline has lots of little parts. You don’t need to completely overhaul the entire system to increase the flow. Look for places to fix your mistakes and shore things up with small improvements. Every little fix can help.

Internet Marketing Career

 

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

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Truth Behind Lead Generation For Business Opportunites

What is the Truth Behind Lead Generation For Business Opportunities? There are SO many Internet and Network Marketing Business Opportunities out there right now. The real question, is how do you set yourself about and generate leads for your Business Opportunity.

I have been generating leads and sales for my Internet Business and my clients businesses since 2007. On this video that I recorded today, I share with you the truth behind lead generation for business opportunities. Please comment and share this blog post if you like the video. Thanks

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net