Category Archives: Lead Generation

Lead Generation For Social Media Marketing

Social Media helps you promote and market your products and services to people all over of the world. Many content marketers fail to generate valuable leads through social media campaigns. Most companies feel that the return on investment (ROI) from Social Media Campaigns is non existent. To generate leads from any Social Media Campaign, most B2B marketers need to know that Social Media Campaigns cannot be just restricted to creating online brand awareness.

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Protect Your Content

One of the easiest ways of generating leads is by protecting your content. A generated filled-out form needs to be included on the company website to generate leads. To accelerate the process of generating leads, we need to make use of the top Social Media Channels, like Facebook, Twitter and Instagram that entice consumers toward that gated content on the company website, blog page or landing page. You may tweet about the latest promotional campaign and add a relevent picture to increase the
brevity of the tweet. Whenever any consumer clicks that link, they must be taken to the landing page that includes a short, simple form. In this way you can increase lead generation and see a sharp increase in lead generation.

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Social Media Advertising

You must not restrict to just Facebook engagement ads for reaching your audience. There
are Twitter lead generation cards to increase the brevity of social media campaigns.
These lead generation cards can be used to create a long list of leads. They appear in the
form of promoted tweets. Whenever a person clicks on these lead generation cards of Twitter, it automatically presents a sign-up form where users have to provide their name and email address for availing any offer.

Google Analytics and Social Media Optimization

You can measure the success of your Social Media Marketing Campaign strategy by integrating Google Analytics tools to track the efficacy of your campaign. One of the best ways is to define the goal of lead conversion. Google Analytics is instrumental in this process.

Google Analytics campaign is fundamentally associated with three components: campaign source, campaign medium, and campaign name. Make use of Google’s Campaigns URL builder for tagging these promoted links that form an integral part of any Google Analytics campaign. After furnishing all the details, you may submit so that a newly tagged URL is generated. The link that is generated must be used in creative ad campaigns. This would enable Google Analytics to track the conversions.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Can You Make Money Blogging?

Can You Make Money Blogging?

If it was easy to make money blogging, everyone would be doing it. The truth is that not everyone finds success, but the ones that do have a system for making a regular income that they can count on.

Here are several things that you can do if you want to make money by blogging that can increase your chances of building an income online. If you implement the following strategies, then you are on your way to building an income.

Choose a topic that you are passionate about.

If you decide to become a blogger, it should be about a topic that you like and are knowledgeable about.
This will let you to provide others with helpful information without you having to do extensive research and struggling to get ideas to write your blog about.

Gain a following.

One way to do this is to find blogs that have a similar topic related to yours. Read the posts that are on that blog and comment on them in a substantial way. In other words, don’t just say a few short words, write a few lines, making an actual commentary on the topic of the post and ask a question or two. Once your comment is approved you will gain an real backlink to your blog and people may click on that link to check your blog out as well.

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Check out Forums that are on the same topic

Take advantage of the forum signature to add a link to your blog and with a call to action which will entice people to visit your blog and see what you have to offer. Provide valuable information in the forum by answering questions that people post.

Decide on a style of blog.

Some bloggers choose to do a review style site where they review various items that are completely relevant to the topic of their blog. They can monetize the blog by adding in affiliate links (from ClickBank or Commission Junction) where people have the ability to purchase the item that they are reviewing directly from links embedded into your blog. Once you have a lot of readers to your blog, they will be interested in anything that you review and this can improve your chances earning affiliate commissions.

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Build a mailing list.

Add an opt in box to your site where people can sign up for your mailing list. In order to encourage people to sign up, offer a free and useful download of an ebook or some other useful item that people will entice people to give you their information. Never spam your mailing list. Over deliver on useful information that your subscribers will find interesting and gain their trust and appreciation. Once in a while you can monetize your list by finding a good offer that is directly related to your topic and sending out information about that offer to your list. Once your list trusts you, they will be more likely to purchase things you recommend.

When you go about building your blog the right way, you will soon see money flowing from your efforts. This is not an instant way to make money and you will not get rich overnight, but the more time and work you put into the blog, the better your chances of monetizing it.

Follow this Blog to learn about Internet and Social Media Marketing – Please Share on Facebook, Google+ and Twitter.

James Hickey
Internet Marketing Expert and Mentor
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Top Lead Generation Strategies Revealed

Top Lead Generation Strategies Revealed. I have been generating leads online since 2007 for myself and clients. Here are some of my top strategies revealed.

Establish a target audience

The Web is a beautiful place that allows you to be whatever you choose, and market to whomever you want. So step outside of your Web site profile page and start thinking in terms of who you are marketing to and what words they may be using when searching for someone like you online.

Craft the message

Now that you have identified your target audience, we need to create a marketing campaign for them. Before we begin building sites and landing pages or worrying about where we're going to drive traffic from to those sites and landing pages, we start with the message. In simple terms … we need content.

If you write your content with the consumer in mind, you'll connect with them easier by establishing that trust and authority I mentioned earlier. Consumers express their needs, fears, frustrations and challenges in several ways online.

Two great resources to tap into the mindset of your target audience are Google Adwords for keyword research, and Forums like Yahoo Answers, Ask.com

Signpost "Lead Generation"

Design your niche sites and landing pages

Now to the fun part—showcasing your authority as a expert by designing a niche Web site that is full of content, videos and consumer-friendly information.

Compared to most other businesses site or profile page that typically converts less than two percent of Web visitors into a form or call, our niche sites convert organic traffic at eight to 12 percent. This also depends on the specific search phrase or link they followed to hit a certain page.

Keeping trust and authority in mind, here are the primary things to pay attention to when designing your site:

  • Niche specific: Be the program expert
  • Easy to navigate: Simple menu and sidebar navigation with less options
  • Availability: Large text phone number (not image) in top right
  • Geo-targeted: Target one city or state per site and optimize accordingly
  • A clear call-to-action: Above the fold with value benefit highlighted

The bullets from above apply to landing pages as well, but let's separate the difference between a landing page and a Web site in our online lead generation blueprint:

  • A Web site targets a niche and should convert at around eight to 12 percent.
  • A landing page targets a message and should convert at around 28 to 32 percent.
  • Your landing page is a component of your Web site, but can also stand on its own, depending on your traffic strategy that we'll get into momentarily. Basically, a landing page is your Call-to-Action (Money Page) that should generate a form or phone call or email address.
  • You should clarify the benefit or value, which should remain consistent with the message they followed to get to your page, as well as throughout the entire lead conversion and follow-up process.
  • Definitely remove all exit links, which would include the navigation bar, footer links.

A great resource for you to use when building or learning about landing pages is www.unbounce.com. They even have free or premium templates that you can use to get something up and running quickly if you want to skip the niche site process and just send paid traffic to one landing page.

Web Traffic.

From a search engine marketing and "getting found on the Web" standpoint, a local content rich site that is optimized for the right keywords at the city level will have a greater possibility of showing up in the search engines for people in that area.

Spreading your content across a few top ranking industry related blogs, dropping some press releases and a little activity on a niche specific Google+ page will help your target audience continue to find you as they are on their journey for a niche expert that they can trust.

Targeted traffic to a landing page that converts at 28 to 32 percent will produce you a certain amount of leads that are measured in quality based on how much trust and authority you've established up to this point. This means that 28 percent of your traffic should fill out a form or call. If you send 100 people to your landing page, you should get 28 leads. Traffic is not free, unless you do not value your time.

Paying for traffic can include things such as:

  • Pay-per-Click (PPC)
  • E-mail
  • Press release
  • Banner advertising
  • SEO: Optimizing your niche sites so that they show up on page one of the search engines.
  • Guest blogging on other industry sites
  • Social media links such as Facebook or Google+
  • Your own database

Bonus: Go where the buyers hang out
This is a free tip for you today. I started out in the online marketing game in 2007 by helping an real estate agent. Get in front of your target audience earning their trust and establishing your authority for a much longer period of time. Pick a target audience, create your message, publish your content across several geo-targeted niche Web sites and drive traffic to high converting landing pages.

Internet Marketing Career

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

Are You Unhappy With Your Internet Marketing?

Are you unhappy with your Social Media and Internet Marketing? Many business owners, individuals and entrepreneurs struggle with keeping up with latest changes and fast pace of this industry. Watch this video if you are unhappy with your Internet Marketing.

Internet Marketing Career

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

 

Lead Generation Mistakes Revealed

Are you struggling to get leads and sales from your website? The marketing team is busy, the budget is spent, the website looks great, but the leads aren’t flying in?

Signpost "Lead Generation"

There could be a lot of problems with your lead generation pipeline -- It may be clogged, it might be leaking, or it might be dried up at the source.

Every marketing website should be a free flowing source of prospects. If it’s not, don't panic, it might not be that hard for you to repair.

Here are five examples of the most common problems based on lead generation best practicesand on fixing for each mistake.

Mistake #1 – No Web Traffic

This is a common issue-- there’s no steady stream of visitors flowing in. You may have inspiring videos, insightful research and the world's most compelling services pages. But if nothing flowing through the pipes and if the marketing team doesn’t know how to promote the website, it really doesn’t matter.

Solution: Remove any obstacles facing the marketing team.

De-emphasize advertising and focus on creating useful content. They should spend at least as much time promoting content as they do creating it. That means email marketing, search engine optimization and social media. Look seriously into paid marketing including Google PPC and Facebook Ads.

Mistake #2: - Not Branding Yourself

This one is the equivalent of frozen pipes-- there's no pictures of people. This gives the site a cold, empty feeling. People buy from people and there is no substitute for a human face. If your website doesn’t have a picture of you, your people or company leadership, you’re missing a chance to make a real connection.

Solution: Add professional head shots and personal biographies of key team members.

Give each person their own page and include at least one personal anecdote.

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Mistake #3: No Testimonials

This is a common mistake that lowers the pressure in your lead pipeline-- there's no evidence of results. The internet is full of claims and every website has them, but few sites support their claims with proof.

Testimonials, endorsements, awards, certifications and even association memberships can all add credibility. Statistics and data showing measurable ROI are even stronger.

Solution: Patch up the site by adding a testimonial to the most important product or service pages.

Don’t create a testimonials page, since these rarely get visited. Add testimonials and any other evidence throughout the site. Leverage LinkedIn to get more recommendations.

Mistake #4: No Call to Action

A call to action is an invitation to connect, ask a question, subscribe to a newsletter or even leave a comment. If you want visitors to take action, make sure you ask them to do so.

Solution: At the bottom of every page that describes your services, add a link to your contact page with a quick suggestion.

Say something like, “If you have questions about our repair services, feel free to get in touch”. Consider using banner ads on your blog page for when people are exiting your site.

Mistake #5: No Follow Up System

Research has shown that the majority of leads are ignored by the sales team. It’s true. It’s possible that good leads are going right down the drain.

Solution: Check the connection between sales and marketing departments.

Put a plan in place to report on activity. If all else fails, use a marketing automation tool that scores leads and holds the sales team accountable like Sales Force.

Your lead generation pipeline has lots of little parts. You don’t need to completely overhaul the entire system to increase the flow. Look for places to fix your mistakes and shore things up with small improvements. Every little fix can help.

Internet Marketing Career

 

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

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Truth Behind Lead Generation For Business Opportunites

What is the Truth Behind Lead Generation For Business Opportunities? There are SO many Internet and Network Marketing Business Opportunities out there right now. The real question, is how do you set yourself about and generate leads for your Business Opportunity.

I have been generating leads and sales for my Internet Business and my clients businesses since 2007. On this video that I recorded today, I share with you the truth behind lead generation for business opportunities. Please comment and share this blog post if you like the video. Thanks

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Internet Marketing Lead Generation

Internet Marketing Lead Generation is one of the pillars of success for business-to-business connections. There are many companies in the market that offer lead generation solutions. Finding the best source of quality Internet Marketing Leads for your company is always a challenging task. Here are some Internet Marketing Lead Generation tips to help you get started.

Signpost "Lead Generation"

Quality content: The best way to generate any type of internet marketing lead is to have content on your website that appeals to the customer and makes sense. Simply put, your content should be tailor-made to your clients’ needs. It should not have content that reads like a sales pitch and only engage the potential client by offering value. Furthermore, the best leads come from search engine searches so ensure that your content is peppered with keywords that will elevate your website to the top tier of search engines.

Email marketing: Once you have created quality content, the next step is to incorporate email marketing. You can offer your company’s newsletter online in exchange for names and contacts, thus keeping potential clients within your reach. You can also offer special discounts and deals for readers who sign up for the newsletter. This gives you the opportunity to generate online sales leads and eventually they will be requesting for your services.

Blogging: It will be in your best interest to have your content posted on authoritative niche blogs that target the right audience for your business. Research on a handful of such blogs and have your content on these blogs that link back to your website. This is a more effective way of advertising rather than the intrusive traditional advertisements that pop up on other sites.

Creativity: The one thing that will separate you from the rest is your ability to stand out. This is the key to successful internet marketing lead generation. When creating your online messages, do not simply go through the motions. Infuse some “out-of-the-box” ideas to your content. Elements such as competitions, do-it-yourself tips and games can spark interest in potential clients. Remember, you need to give in order to receive; without offering something of value to your clients, your online strategy will be wasted.

Generate trust: The most important thing that companies want to earn from potential online leads is trust. Without trust, no amount of internet marketing strategy will result in sales leads. Your content needs to inspire confidence. Offer free samples or trials to potential leads so that they can see what you have to offer. Clients want to feel that they are in control so capitalize on that and help them decide on what best fits their needs. You can include videos, tutorials and guides on your site to convey messages in a way that the clients can relate to.

Internet Marketing Career

I hope you enjoyed this Blog on Internet Marketing Lead Generation – Please visit www.InternetMarketingTrainingCenter.Net to learn more about this industry.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Truth Behind Getting Leads For Business Owners

Truth Behind Letting Leads For Business Owners - Many Business Owners are struggling to get leads and sales from their website, blog and Social Media Marketing.

Watch this video I prepared on the truth behind getting leads for business owners. I use some of these strategies with my business clients since 2007. Enjoy and please comment and share if you like. Thanks

Internet Marketing Career

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Top 7 Favorite MLSP Training Products

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I have been a Member of MLSP since January 2009. This is one of the best communities online that is here to support you with Internet and Social Media Marketing. Below are my Top 7 Favorite MLSP Training Products.

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James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Lead Generation For Business Owners Exposed

A lot has been said about lead generation, all the tips and the tricks. One fundamental rule that is often overlooked though is to generate leads, not lists. The leads you find and use must be quality potential clients. Often small businesses try to avoid the hard work of finding new leads by purchasing sales lists. Or rather than following up on customers that would benefit from a product or service, they contact every name in their black book. This is a good way to waste money, time and energy.

Lead generation is more than just a sales tool. It’s an opportunity to build a better relationship with a client or potential client. It’s your chance as a small business to gain a quality customer rather than a one-time shopper. It all starts with the lead. Find leads from people that have once shown interest in your brand. Whether they have submitted questions through your website, called on a price check or filled out a comment card, if they have spent even a few seconds looking at your company, that’s still more than the average name that will show up on a sales list.

Two industries come to mind when comparing lead generation to lead lists: insurance and banking. Both are made up of dozens of options for customers with very similar products. It is very easy for an Insurance company to buy a list of phone numbers and begin selling car insurance. Virtually everyone over the age of 18 will need car insurance at some point in their life. In fact, a large majority of people on the lists likely already have a policy. So an Insurance company calls and offers lower rates. Seems like the list worked just fine instead of putting forth time to reach out to brand loyal patrons.

What about in banking? Same thing can be said about a credit card. Everyone has one, has had one or needs one. Personal bankers spend hours calling on leads just like the insurance agents. What if instead of a list, they generated leads? What if they called on customers that showed an interest in the credit card at the teller line? Or put in inquiries through their website? Calling on 100 people that have possibly never heard of your company will typically lead to less than 10 sales. Calling on 10 people that already know of your brand, use your brand for other products and services or were referred to your brand from a personal reference will potentially lead to 10 sales. Which odds sound better?

In the long run, its best to create your own lead generation system and sales funnel. Use this sales funnel to pre qualify you leads and find laser targeted clients. Make sure to always split test split test your marketing efforts to find the best converting lead generation system.

James Hickey
Internet Marketing Expert and Mentor
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:
www.InternetMarketingTrainingCenter.Net