Category Archives: Local Business Marketing

Top 5 Strategies To Improve Your Online Presence

Do you ever wish your dream career would just materialize out of thin air? Thanks to the power of the Internet that fantasy could be a reality. Read this blog see how by branding yourself online will lead to bigger and better opportunities regarding your career choice.

Everywhere you look online lately, people are offering their opinions about anything and everything. Why not put this effort to good use to further your career and showcase your expertise in a positive light online so that you can attract the likes of better clients or job opportunities.
Here are my Top 5 Strategies To Become An Expert Internet Marketer! Learn how to effectively brand yourself online to become an influencer and
leader in your industry.

1. Share Content: There are many online forums and social networking sites that allow members to lend their expertise
of industry-specific topics. A couple of great places for professionals to begin their conquest are Alignable and Quora. By joining the discussion and contributing valuable insights, you better your chances of being discovered
by business owners or top influencers that spend time on LinkedIn and other credible Q&A-style boards like Quora.
Your contributions online should be professional and non-offensive, because when people are researching your company, you don’t want to come across as arrogant “know it all”. Therefore, watch your words online and
focus on adding value to the discussion, rather than arguing.

2. Blogging: If you enjoy writing, then blogging is a great way to showcase your business values online. If you have a blog of your own, then be sure you are promoting it on your social networking accounts, such as your Facebook Page, Group, Twitter and LinkedIn profile, so people that are wanting to learn more about you or your company can have easy access to your work. If you don’t have a blog, then reach out to people to become a guest blogger or ghost blogger to start out and promote your posts on your social networks. Conduct some research on top blogs in your industry. You might have to start small at first, but it’s better than nothing.
3. Create an ebook, course or webinar: You don’t necessarily have to be an author or storyteller to write a decent ebook that serves your audience.
All you really need is a topic you’re well-versed in and an comprehensive ebook template, such as these from HubSpot. In doing so, you’ll be lending something of great value to your industry and your audience, while also validating your proficiency in a given
subject manner.

4. Video Marketing: Keep it short. Studies show that we have an attention span of about 30 seconds. So if you are making an advertising or branding video, say what you have to say and then save the rest for follow up videos. Combine video and stills of your
product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad. Add a personal message. The message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers. A little humor never hurts anyone. Sometimes your own gaffes in making the video make it even more appealing. Give your videos a call to action. Make it clear what the viewer should do after watching the video. Add a coupon or special offer. Make sure your customer knows how to find you and don’t forget to include your phone number, address, website address and e-mail. Include a map if you have a brick and mortor locations.
Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website.


5. Podcasting : Whether you’re a corporate brand such as a company, a business owner, podcaster or radio host that is just speaking for yourself, the way you present your brand to the world is very important. The power of social media can take you to places especially if you’re consistent with your representation on all your platforms. Use the same profile picture on Facebook, Pinterest, Google+ and all social media accounts which is branding across all of her social media platforms including your Podcast.

The takeaway here is to never underestimate the power of exhibiting your skills online. Nearly everything you say online (good and bad)
is searchable, so choose your words wisely when you post. Play your cards right an you may just become the next online superstar.

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:

Local Business Marketing – Top 6 Strategies Revealed

Learn About Top 6 Local Business Marketing Strategies From Industry Expert – James Hickey – Watch Video


Digital and Social Marketing Services In San Diego

Digital and Social Media Marketing Services in San Diego refers to the use of the Internet online resources to promote businesses, products and services. It uses tools such as emails, banners, search engines and websites for promotional purposes. The approach may differ based on the nature of the business; however, internet marketing is designed to generate sales by appealing to customers through online tools.

Due to the various benefits that Digital and Social Media Marketing bring to the business, there are internet marketing services in San Diego that you can contract to promote your business in the world wide web. These Internet  Marketing Services use tools such as Pay Per Click, Search engine optimization, social media marketing and local search marketing to promote businesses online. Each of these tools works towards creating more sales and producing greater outcome for the business. More so, they can be used to reach a wider audience and realize immediate result in the shortest time possible. However, you have to start off by finding the right Internet Marketing Company.
In order to find the right Internet Marketing Service in San Diego, you need to start off by understanding what the company is offering and see whether this is right for your business. For instance, if you want to concentrate on search engine optimization, then you might to find out if the company is using techniques like keyword research, content marketing as well as online and offsite optimization. It is thus important that you know if these marketing techniques are appropriate for promoting your business. This can be done by first analyzing your business in order to determine the right marketing approach for it.

Once you have identified the appropriate marketing techniques, you can go ahead and find the internet marketing service that is specialized in those techniques. Some of the things that you would want to look for in a service include the search engine optimization approach. Some service providers use black hat techniques which are prohibited by Google. As such, contracting such services can turn out to be counterproductive to your business. Instead, look for services that use search engine approved white hat SEO techniques.
Finding the best Internet Marketing Consultant is about understanding the nature of your business and the type of audience you intend to reach online. With these, you will be able to find the right service that will provide effective marketing tools for your target audience. As a thumb rule, always go for Internet Marketing Services in San Diego that have adequate experience and enjoy good reputation.

Business Owners – Click Here
Start Internet Marketing Career – Click Here

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:

United Games Changing The Fantasy Sports World

United Games has developed a better way for sports fans of all ages to play, and our Affiliates are ready to share this amazing product with the world!


Would you be interested in making some extra money sharing the next Billion Dollar App that’s about to launch and go viral?? Picture Pokemon for Fantasy Sports World!!!


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Top 5 Lead Generation Strategies For Business Owners

What does every business want? More leads or customers from their Digital and Social Media Marketing. Here are my Top 5 Lead Generation Strategies For Business Owners

Signpost "Lead Generation"

1. Search Marketing: For new product startups, search engine marketing is still one of the most cost-effective and lead-generation strategies. It’s also one of the most accountable strategies because of the analytics and reporting that is available today. You can start an SEM campaign with less than 100 dollars today and get results very quickly.

2. Social Media Marketing: Social Media Marketing relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click Facebook ads or Tweets on sites that target customers in specific demographics. You bid on the amount you are willing to pay for a click or Facebook Post or Tweet. You still must have a solid Post created, landing page and follow up system in place to ensure your success.


3. Display advertising: Online display ads can generate leads on ads that you post on websites frequented by your target audience or ones with content related to the ad. Display ads on mobile devices, including video and audio also offer a new opportunity to reach target customers. Let these other websites do all the heavy lifting SEO and get your ads in front of your target audience.

4. Email marketing: This one has been around a long time but still works well if your target demographic is well defined and you do your homework. You can now buy or rent a top-quality mailing list. New technology allows for psychographic targeting and geotargeting for improved response and spam avoidance. It’s all a numbers game and the power is in the list.

5. Mobile Marketing: I saved the best for last. I have been watching the reporting on my clients analytics and most traffic now comes from about 65% Mobile devices. If you don’t have a Mobile Marketing Campaign in place, you are missing the boat. I personally, suggest building and starting any campaign with Mobile Marketing in mind first and let the laptops and desktops pick up the scraps.

Hope you enjoyed the post, please LIKE and SHARE to your Social Media Platforms. If you are a business owner, start up company or entrepreneur and would like a Free 30 Minute Consultation to discuss your Digital and Social Media Marketing. Contact Me on link below.


James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:


Top Social Media Marketing Strategies For 2015

Top Social Media Marketing Strategies For 2015

Watch this video about Authority and Online Branding using Social Media and Digital Marketing.

Start Your Career With Digital Marketing

Free 30 Minute Consultation with James Hickey

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:

Got Interviewed Today – Free Daily Coaching By Bert Bledsoe

Video replay of me getting interviewed by Bert Bledsoe about Internet and Social Media Marketing. There are many Gold Nuggets given out during this interview.

Get Access To Bert’s Free Daily Coaching

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:

Why Your Business Needs A Internet Marketing Coach

In the Digital and Internet Marketing World there are many different types of consultants? Marketing Consultant, Website Development Consultant and of course the Management Consultant and Social Media Consultant. What is hot for 2014, is to hire a Internet Marketing Coach to work with business owners or their marketing departments.

Being a consultant means more than telling someone what to do or invoicing to chat on the phone. I see consulting as a coaching relationship with real goals, real strategies and real results.It makes a lot of sense: everyone who is good at something needs a coach,
from Olympic athletes and famous musicians to award-winning actors.

This same opportunity exists for Internet Marketing. If you’re looking to manage your Internet and Social Media Marketing, get more traffic to your website, or develop your lead generation strategy, the right coach will make all the difference in the world.

Here are several ways an Internet Marketing Coach can help your company grow their Online Brand, Web Traffic and Lead Generation.

1. The Right Coach Can Laser Focus Your Goals

There’s no one way to do Internet/Social Media Marketing right.  What works for one business may not work as well or as quickly as it does for another company. This is where an Internet Marketing Coach steps in.

When you work with a Internet Marketing Coach, you will have expert insight into whether or not a marketing strategy is likely to work for your company.  A coach can show you how to see if something isn’t working because you’re doing something wrong or because it’s simply  the wrong approach. A coach can help fine-tune your Internet Marketing Campaign and save you time and money.


2. Coaches Help You Avoid Beginner Mistakes

Internet Marketing Coaches are even more important when you finally get started with the marketing approach that’s right for you because they can help you avoid rookie mistakes.

Internet marketing coaches can show you legitimate shortcuts for working with your website, SEO, Search and Social Media Marketing Campaigns. They have a very candid business relationship with you and can warn you when you’re about to take the wrong approach.

While you can get some of this information from industry blogs from HubSpot to Social Media Explorer, you need customized coaching for your business and the situations you face from competitors.


3. Coaches Help You Fast Track Your Marketing To An Agency Level

The best kind of progress is positive and permanent. But we all know that when you first start something — whether it’s a training routine, a diet, or a marketing program — there’s a learning curve.

When you have an Internet Marketing Coach, you get experienced insight on how to leverage the Internet to generate leads and sales for your business.  How else would you know when it’s time to call it quits on SEO optimization for a given keyword and try paid search instead, or when you need to make a few additional changes to achieve a good ranking? How else would you figure out whether it’s more important to start
guest blogging or if you should focus on your Social Media Marketing strategy?

Coaches help you know when to be patient and when to call it quits on a campaign. They can help you identify when a strategy needs more time and when it is ineffective.  Without the advice of a expert Internet Marketing Consultant, you might give up before you should or stick with something far beyond its efficiency point.

Your Internet and Social Media Marketing presence could always be better, which means that the most important function an Internet Marketing Coach serves is to help you get an
overall sense of where your company is and where it needs to be.

Establishing and growing a relationship with an experienced and helpful Iternet Marketing Coach will save you time, stress, and money over the long run.
If you are a business owner, entrepreneur or start up company and would like Free 30 Minute Consultation with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:

Google+ Profile and Google Brand Pages Marketing

Google+ Profile and Google Brand Page Marketing has been somewhat confusing since their inception.  Google is the #1 Search Engine in the world and if you are a business owner or entrepreneur, you need to take this platform seriously.

When Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages).

This sudden move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methodologies.

There are billions of searches happening everyday (worldwide), and with the recent report from ComScore, stating that Google+ has already reached 67 million users since and they can easily develop this as a culture to searchers and users, in which the only thing that seasoned marketers can do is to adapt.

Google+ is Google 2.0, and in Rand’s recent whiteboard Moz video on why a Google+ strategy is vital to marketers and businesses, you’ll see how they are really pushing Google+ on their search results.


So why is building your brand’s presence on Google+ important:

  • Google+ is already taking over search results, if you’re an authoritative figure in this social platform, then it’s easier to yield traffic and leads to your site/business, as your Google+ presence will improve your search visibility.
  • Google will eventually pull social and brand data from this channel to determine highly authoritative figures/content in any industry (AuthorRank).

Goals and objectives in building your Google+ Authority:

  • Increase the number of people that have you in their circles.
  • Increase the number of re-shares and +1’s of your Google+ content (content you share).
  • Increase the number of mentions of your Profile and Page in Google+.
  • Increase external activity, which can be measured through the amount of +1’s of your site’s content.

Below are just some tips on how you can build and continuously improve your authority on Google+.

Authorship Markups

Optimizing your content by including the rel=”author” tag and reciprocating it with your Google+ profile has been one of the most efficient ways in increasing your posts/pages’ SERP click-through rate, as it’s perceived as a more trustworthy and credible content when displayed on search results.

Google+ Button

Of course, allowing your site visitors to +1 your content is also one of your Google+ strategy’s foundations, as Google uses these sharing and voting data to analyze the strength as well as the popularity of your website and its content.

The placements of your Google+ 1 button is very important, as making it more visible increases the chances of your button being clicked by your readers. You can place it above the fold or at the end of each of your site’s content to draw actions from your visitors.

Optimize Google+ Page/Profile

Most of the task will only require you to complete your Google+ profile, and to allow your page as well as your posts to be publicly visible to logged off users and in search results. Your page/profile’s tagline and introduction are its meta description, so optimizing it by including your targeted keyword(s) may also enhance CTR and attract people to adding you.

Promote your Google+ page on your other social platforms

Perhaps the easiest way to attract people to add you in their circles is to first start with the social networking sites that you already have a following base (Twitter and Facebook). Promote the link to your Google+ profile/page through these networks.

Promote Google+ page through Content Marketing (CTA)

Include a link to your Google+ page whenever you distribute content externally (guest blogs, slide presentations and videos), especially on your author profile. This method has proven to have high success rate, particularly if you’re providing high-utility content on websites where your target audience are highly engaged.

Use the link to your Google+ page/profile as your external as well as your site’s socially engaging content’s call to action, to attract more of your audience into adding you to their circles.


Linking to your Google+ page from your Blog comments

Comment marketing is an effective way of reaching out and building relationships with your link prospects (and even in targeting their readers and followers), as by simply contributing to the discussion you’ll be able to be recognized in your industry as an active contributor.

Linking to your Google+ page instead of your site’s homepage can help establish a stronger foothold when aiming to build relationships, as it puts more emphasis on building a connection rather than just building a link.

Leading blog owners and their readers to your Google+ profile, very possible if they’re finding your comments really useful, are more perceptible to taking actions (adding you to their circles). And using this method also sends positive signals to Google, as you are building relevant links to your profile.

Start Conversations

Reach out to people that have you in their circles or people within your circle by communicating to them. You can start off by commenting on the things they share on Google+ or by responding to people who comment on your posts. It will eventually give you more exposure when people in their circles start noticing your conversations with them. Engage the right people in targeted discussions and you’ll certainly do fine.

Share useful and relevant Content to your Circles

The more you are sharing valuable content on Google+, the more chances of getting your posts re-shared and/or +1ed by the people in your circles. This builds up your authority and popularity as a user, as people are finding you as a great resource of content in your industry.

Personalizing your posts, by including your own opinions about the content you are sharing, can entice commenters, which again can improve the social data that Google will be collecting from your account.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: