Category Archives: Social Media Marketing

Top 5 Strategies To Improve Your Online Presence

Do you ever wish your dream career would just materialize out of thin air? Thanks to the power of the Internet that fantasy could be a reality. Read this blog see how by branding yourself online will lead to bigger and better opportunities regarding your career choice.

Everywhere you look online lately, people are offering their opinions about anything and everything. Why not put this effort to good use to further your career and showcase your expertise in a positive light online so that you can attract the likes of better clients or job opportunities.
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Here are my Top 5 Strategies To Become An Expert Internet Marketer! Learn how to effectively brand yourself online to become an influencer and
leader in your industry.

1. Share Content: There are many online forums and social networking sites that allow members to lend their expertise
of industry-specific topics. A couple of great places for professionals to begin their conquest are Alignable and Quora. By joining the discussion and contributing valuable insights, you better your chances of being discovered
by business owners or top influencers that spend time on LinkedIn and other credible Q&A-style boards like Quora.
Your contributions online should be professional and non-offensive, because when people are researching your company, you don’t want to come across as arrogant “know it all”. Therefore, watch your words online and
focus on adding value to the discussion, rather than arguing.

2. Blogging: If you enjoy writing, then blogging is a great way to showcase your business values online. If you have a blog of your own, then be sure you are promoting it on your social networking accounts, such as your Facebook Page, Group, Twitter and LinkedIn profile, so people that are wanting to learn more about you or your company can have easy access to your work. If you don’t have a blog, then reach out to people to become a guest blogger or ghost blogger to start out and promote your posts on your social networks. Conduct some research on top blogs in your industry. You might have to start small at first, but it’s better than nothing.
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3. Create an ebook, course or webinar: You don’t necessarily have to be an author or storyteller to write a decent ebook that serves your audience.
All you really need is a topic you’re well-versed in and an comprehensive ebook template, such as these from HubSpot. In doing so, you’ll be lending something of great value to your industry and your audience, while also validating your proficiency in a given
subject manner.

4. Video Marketing: Keep it short. Studies show that we have an attention span of about 30 seconds. So if you are making an advertising or branding video, say what you have to say and then save the rest for follow up videos. Combine video and stills of your
product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad. Add a personal message. The message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers. A little humor never hurts anyone. Sometimes your own gaffes in making the video make it even more appealing. Give your videos a call to action. Make it clear what the viewer should do after watching the video. Add a coupon or special offer. Make sure your customer knows how to find you and don’t forget to include your phone number, address, website address and e-mail. Include a map if you have a brick and mortor locations.
Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website.

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5. Podcasting : Whether you’re a corporate brand such as a company, a business owner, podcaster or radio host that is just speaking for yourself, the way you present your brand to the world is very important. The power of social media can take you to places especially if you’re consistent with your representation on all your platforms. Use the same profile picture on Facebook, Pinterest, Google+ and all social media accounts which is branding across all of her social media platforms including your Podcast.

The takeaway here is to never underestimate the power of exhibiting your skills online. Nearly everything you say online (good and bad)
is searchable, so choose your words wisely when you post. Play your cards right an you may just become the next online superstar.

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Local Business Marketing – Top 6 Strategies Revealed

Learn About Top 6 Local Business Marketing Strategies From Industry Expert – James Hickey – Watch Video

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Digital and Social Marketing Services In San Diego

Digital and Social Media Marketing Services in San Diego refers to the use of the Internet online resources to promote businesses, products and services. It uses tools such as emails, banners, search engines and websites for promotional purposes. The approach may differ based on the nature of the business; however, internet marketing is designed to generate sales by appealing to customers through online tools.

Due to the various benefits that Digital and Social Media Marketing bring to the business, there are internet marketing services in San Diego that you can contract to promote your business in the world wide web. These Internet  Marketing Services use tools such as Pay Per Click, Search engine optimization, social media marketing and local search marketing to promote businesses online. Each of these tools works towards creating more sales and producing greater outcome for the business. More so, they can be used to reach a wider audience and realize immediate result in the shortest time possible. However, you have to start off by finding the right Internet Marketing Company.
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In order to find the right Internet Marketing Service in San Diego, you need to start off by understanding what the company is offering and see whether this is right for your business. For instance, if you want to concentrate on search engine optimization, then you might to find out if the company is using techniques like keyword research, content marketing as well as online and offsite optimization. It is thus important that you know if these marketing techniques are appropriate for promoting your business. This can be done by first analyzing your business in order to determine the right marketing approach for it.

Once you have identified the appropriate marketing techniques, you can go ahead and find the internet marketing service that is specialized in those techniques. Some of the things that you would want to look for in a service include the search engine optimization approach. Some service providers use black hat techniques which are prohibited by Google. As such, contracting such services can turn out to be counterproductive to your business. Instead, look for services that use search engine approved white hat SEO techniques.
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Finding the best Internet Marketing Consultant is about understanding the nature of your business and the type of audience you intend to reach online. With these, you will be able to find the right service that will provide effective marketing tools for your target audience. As a thumb rule, always go for Internet Marketing Services in San Diego that have adequate experience and enjoy good reputation.

Business Owners – Click Here
Start Internet Marketing Career – Click Here

James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

United Games Changing The Fantasy Sports World

United Games has developed a better way for sports fans of all ages to play, and our Affiliates are ready to share this amazing product with the world!

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Top 5 Lead Generation Strategies For Business Owners

What does every business want? More leads or customers from their Digital and Social Media Marketing. Here are my Top 5 Lead Generation Strategies For Business Owners

Signpost "Lead Generation"

1. Search Marketing: For new product startups, search engine marketing is still one of the most cost-effective and lead-generation strategies. It’s also one of the most accountable strategies because of the analytics and reporting that is available today. You can start an SEM campaign with less than 100 dollars today and get results very quickly.

2. Social Media Marketing: Social Media Marketing relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click Facebook ads or Tweets on sites that target customers in specific demographics. You bid on the amount you are willing to pay for a click or Facebook Post or Tweet. You still must have a solid Post created, landing page and follow up system in place to ensure your success.

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3. Display advertising: Online display ads can generate leads on ads that you post on websites frequented by your target audience or ones with content related to the ad. Display ads on mobile devices, including video and audio also offer a new opportunity to reach target customers. Let these other websites do all the heavy lifting SEO and get your ads in front of your target audience.

4. Email marketing: This one has been around a long time but still works well if your target demographic is well defined and you do your homework. You can now buy or rent a top-quality mailing list. New technology allows for psychographic targeting and geotargeting for improved response and spam avoidance. It’s all a numbers game and the power is in the list.

5. Mobile Marketing: I saved the best for last. I have been watching the reporting on my clients analytics and most traffic now comes from about 65% Mobile devices. If you don’t have a Mobile Marketing Campaign in place, you are missing the boat. I personally, suggest building and starting any campaign with Mobile Marketing in mind first and let the laptops and desktops pick up the scraps.

Hope you enjoyed the post, please LIKE and SHARE to your Social Media Platforms. If you are a business owner, start up company or entrepreneur and would like a Free 30 Minute Consultation to discuss your Digital and Social Media Marketing. Contact Me on link below.

www.InternetMarketingCoachingProgram.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

 

Branding Yourself Online With Social Media Marketing

Are you looking to Brand Yourself Online With Social Media Marketing?

Watch this training video from a presentation from an event I spoke at in July 2015 to 100+ Real Estate Agents and Mortgage Brokers. NAHREP North County Chapter seminar “Leveraging Technology” was an awesome event. Thanks to Pamela, Amy and Ana for inviting me and asking me to speak. Very professional group. Buy houses and get loans from this crew.

 

Get Your Free 30 Minute Consultation

Click Here —–> www.InternetMarketingCoachingProgram.Net

 

Top Social Media Marketing Strategies For 2015

Top Social Media Marketing Strategies For 2015

Watch this video about Authority and Online Branding using Social Media and Digital Marketing.

Start Your Career With Digital Marketing
www.InternetMarketingTrainiingCenter.Net

Free 30 Minute Consultation with James Hickey
www.InternetMarketingCoachingProgram.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Awesome Video Promoting World Cup 2014 !!!

Are you leveraging Video Marketing for your business? Here is a fun video that has gone viral promoting the World Cup 2014 in Brazil. If you are a business owner, entrepreneur or start up company, I highly suggest you create a Video Marketing Campaign to promote your product or service.

CHECK OUT BRAZIL’S PAINTED STREETS

If you are a business owner, entrepreneur or start up company and would like Free 30 Minute Consultation with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Social Media Marketing Lead Generation Strategies

Many businesses are wanting to generate leads with their Social Media Marketing strategy, but how do you measure your efforts to see if you are getting a good ROI? Where does the measurement process start and stop? It starts with engagement.

When talking about lead generation, it’s important that you understand what drives audience participation so that you can identify what content, topics and curated content are bringing people into the engagement level of your Social Media sales funnel. Use tools such as Google Analytics and Facebook Insights, you can gather data on how people are engaging with your brand on Social Media platforms.

Signpost "Lead Generation"

When you are tracking shares, likes, posts, re-tweets, do you know which of these are directly related to a lead you are generating? Measuring Social Media lead generation works in three steps and could act as the base of your sales marketing funnel:

  1. Engagement
  2. Opportunity
  3. Conversion

Here are a couple of strategies:

Engagement

Lead generation with Social Media starts with engagement and it’s crucial at this first step to get a clear understanding of what actually drives your target audience to engage with you on the Social Media Platforms.

Which topics and content draw people in to start communicating with you? By using analytics tools such as Google Analytics, Facebook Insights or any other 3rd-party measurement application. You will get a very good understanding how your target audience interacts with your Social Media Marketing.

You must always measure and track your posts, updates, retweets, mentions, and likes. Also measure the traffic you are generating from your efforts to your website or blog where you can engage with your audience on a deeper level and maybe get them to part with their email details for a signup or a free download. Take note that this is not a hard lead, but a soft one where you can nurture them back to your website on a regular basis.

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Opportunity

When you are entering this stage of the funnel and you have nurtured your soft leads, measure the following to identify where your best opportunities are by looking at Google Analytics.

  • Look at website pages are visited the most
  • The bounce rate of the pages that were viewed
  • Time spent on each page
  • Did they follow through with downloading other content?
  • Not completed a contact form
  • Exit pages

By measuring this, you will gain insights on how to optimize your sales funnel.

Conversion

This is the last step of the process. At this step you can also measure the ROI of your likes and tweets. Here are a couple of examples you can use if you want to track the number of purchases that resulted from:

  • Clicking on a link on any of your Social Media profiles where you posed a discount coupon
  • Posting a service or product on your Facebook Business Page
  • Downloading content that you promoted
  • A lead that was generated on LinkedIn

Generating leads with Social Media Marketing doesn’t happen overnight and each campaign will have different metrics to measure. There is a chance you will get one or two that will convert immediately, but the best way to generate leads is when you nurture your target audience. This sometimes requires a lot of hard work and patience.

Measure what you are doing and your progress, adjust your campaigns where necessary, and start nurturing your leads.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me atwww.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Lead Generation For Social Media Marketing

Social Media helps you promote and market your products and services to people all over of the world. Many content marketers fail to generate valuable leads through social media campaigns. Most companies feel that the return on investment (ROI) from Social Media Campaigns is non existent. To generate leads from any Social Media Campaign, most B2B marketers need to know that Social Media Campaigns cannot be just restricted to creating online brand awareness.

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Protect Your Content

One of the easiest ways of generating leads is by protecting your content. A generated filled-out form needs to be included on the company website to generate leads. To accelerate the process of generating leads, we need to make use of the top Social Media Channels, like Facebook, Twitter and Instagram that entice consumers toward that gated content on the company website, blog page or landing page. You may tweet about the latest promotional campaign and add a relevent picture to increase the
brevity of the tweet. Whenever any consumer clicks that link, they must be taken to the landing page that includes a short, simple form. In this way you can increase lead generation and see a sharp increase in lead generation.

Signpost "Lead Generation"

Social Media Advertising

You must not restrict to just Facebook engagement ads for reaching your audience. There
are Twitter lead generation cards to increase the brevity of social media campaigns.
These lead generation cards can be used to create a long list of leads. They appear in the
form of promoted tweets. Whenever a person clicks on these lead generation cards of Twitter, it automatically presents a sign-up form where users have to provide their name and email address for availing any offer.

Google Analytics and Social Media Optimization

You can measure the success of your Social Media Marketing Campaign strategy by integrating Google Analytics tools to track the efficacy of your campaign. One of the best ways is to define the goal of lead conversion. Google Analytics is instrumental in this process.

Google Analytics campaign is fundamentally associated with three components: campaign source, campaign medium, and campaign name. Make use of Google’s Campaigns URL builder for tagging these promoted links that form an integral part of any Google Analytics campaign. After furnishing all the details, you may submit so that a newly tagged URL is generated. The link that is generated must be used in creative ad campaigns. This would enable Google Analytics to track the conversions.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net