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Top Lead Generation Strategies Revealed

Top Lead Generation Strategies Revealed. I have been generating leads online since 2007 for myself and clients. Here are some of my top strategies revealed.

Establish a target audience

The Web is a beautiful place that allows you to be whatever you choose, and market to whomever you want. So step outside of your Web site profile page and start thinking in terms of who you are marketing to and what words they may be using when searching for someone like you online.

Craft the message

Now that you have identified your target audience, we need to create a marketing campaign for them. Before we begin building sites and landing pages or worrying about where we’re going to drive traffic from to those sites and landing pages, we start with the message. In simple terms … we need content.

If you write your content with the consumer in mind, you’ll connect with them easier by establishing that trust and authority I mentioned earlier. Consumers express their needs, fears, frustrations and challenges in several ways online.

Two great resources to tap into the mindset of your target audience are Google Adwords for keyword research, and Forums like Yahoo Answers, Ask.com

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Design your niche sites and landing pages

Now to the fun part—showcasing your authority as a expert by designing a niche Web site that is full of content, videos and consumer-friendly information.

Compared to most other businesses site or profile page that typically converts less than two percent of Web visitors into a form or call, our niche sites convert organic traffic at eight to 12 percent. This also depends on the specific search phrase or link they followed to hit a certain page.

Keeping trust and authority in mind, here are the primary things to pay attention to when designing your site:

  • Niche specific: Be the program expert
  • Easy to navigate: Simple menu and sidebar navigation with less options
  • Availability: Large text phone number (not image) in top right
  • Geo-targeted: Target one city or state per site and optimize accordingly
  • A clear call-to-action: Above the fold with value benefit highlighted

The bullets from above apply to landing pages as well, but let’s separate the difference between a landing page and a Web site in our online lead generation blueprint:

  • A Web site targets a niche and should convert at around eight to 12 percent.
  • A landing page targets a message and should convert at around 28 to 32 percent.
  • Your landing page is a component of your Web site, but can also stand on its own, depending on your traffic strategy that we’ll get into momentarily. Basically, a landing page is your Call-to-Action (Money Page) that should generate a form or phone call or email address.
  • You should clarify the benefit or value, which should remain consistent with the message they followed to get to your page, as well as throughout the entire lead conversion and follow-up process.
  • Definitely remove all exit links, which would include the navigation bar, footer links.

A great resource for you to use when building or learning about landing pages is www.unbounce.com. They even have free or premium templates that you can use to get something up and running quickly if you want to skip the niche site process and just send paid traffic to one landing page.

Web Traffic.

From a search engine marketing and “getting found on the Web” standpoint, a local content rich site that is optimized for the right keywords at the city level will have a greater possibility of showing up in the search engines for people in that area.

Spreading your content across a few top ranking industry related blogs, dropping some press releases and a little activity on a niche specific Google+ page will help your target audience continue to find you as they are on their journey for a niche expert that they can trust.

Targeted traffic to a landing page that converts at 28 to 32 percent will produce you a certain amount of leads that are measured in quality based on how much trust and authority you’ve established up to this point. This means that 28 percent of your traffic should fill out a form or call. If you send 100 people to your landing page, you should get 28 leads. Traffic is not free, unless you do not value your time.

Paying for traffic can include things such as:

  • Pay-per-Click (PPC)
  • E-mail
  • Press release
  • Banner advertising
  • SEO: Optimizing your niche sites so that they show up on page one of the search engines.
  • Guest blogging on other industry sites
  • Social media links such as Facebook or Google+
  • Your own database

Bonus: Go where the buyers hang out
This is a free tip for you today. I started out in the online marketing game in 2007 by helping an real estate agent. Get in front of your target audience earning their trust and establishing your authority for a much longer period of time. Pick a target audience, create your message, publish your content across several geo-targeted niche Web sites and drive traffic to high converting landing pages.

Internet Marketing Career

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

Lead Generation Mistakes Revealed

Are you struggling to get leads and sales from your website? The marketing team is busy, the budget is spent, the website looks great, but the leads aren’t flying in?

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There could be a lot of problems with your lead generation pipeline — It may be clogged, it might be leaking, or it might be dried up at the source.

Every marketing website should be a free flowing source of prospects. If it’s not, don’t panic, it might not be that hard for you to repair.

Here are five examples of the most common problems based on lead generation best practicesand on fixing for each mistake.

Mistake #1 – No Web Traffic

This is a common issue– there’s no steady stream of visitors flowing in. You may have inspiring videos, insightful research and the world’s most compelling services pages. But if nothing flowing through the pipes and if the marketing team doesn’t know how to promote the website, it really doesn’t matter.

Solution: Remove any obstacles facing the marketing team.

De-emphasize advertising and focus on creating useful content. They should spend at least as much time promoting content as they do creating it. That means email marketing, search engine optimization and social media. Look seriously into paid marketing including Google PPC and Facebook Ads.

Mistake #2: Not Branding Yourself

This one is the equivalent of frozen pipes– there’s no pictures of people. This gives the site a cold, empty feeling. People buy from people and there is no substitute for a human face. If your website doesn’t have a picture of you, your people or company leadership, you’re missing a chance to make a real connection.

Solution: Add professional head shots and personal biographies of key team members.

Give each person their own page and include at least one personal anecdote.

leads

Mistake #3: No Testimonials

This is a common mistake that lowers the pressure in your lead pipeline– there’s no evidence of results. The internet is full of claims and every website has them, but few sites support their claims with proof.

Testimonials, endorsements, awards, certifications and even association memberships can all add credibility. Statistics and data showing measurable ROI are even stronger.

Solution: Patch up the site by adding a testimonial to the most important product or service pages.

Don’t create a testimonials page, since these rarely get visited. Add testimonials and any other evidence throughout the site. Leverage LinkedIn to get more recommendations.

Mistake #4: No Call to Action

A call to action is an invitation to connect, ask a question, subscribe to a newsletter or even leave a comment. If you want visitors to take action, make sure you ask them to do so.

Solution: At the bottom of every page that describes your services, add a link to your contact page with a quick suggestion.

Say something like, “If you have questions about our repair services, feel free to get in touch”. Consider using banner ads on your blog page for when people are exiting your site.

Mistake #5: No Follow Up System

Research has shown that the majority of leads are ignored by the sales team. It’s true. It’s possible that good leads are going right down the drain.

Solution: Check the connection between sales and marketing departments.

Put a plan in place to report on activity. If all else fails, use a marketing automation tool that scores leads and holds the sales team accountable like Sales Force.

Your lead generation pipeline has lots of little parts. You don’t need to completely overhaul the entire system to increase the flow. Look for places to fix your mistakes and shore things up with small improvements. Every little fix can help.

Internet Marketing Career

 

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

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Lead Generation For Business Owners Exposed

A lot has been said about lead generation, all the tips and the tricks. One fundamental rule that is often overlooked though is to generate leads, not lists. The leads you find and use must be quality potential clients. Often small businesses try to avoid the hard work of finding new leads by purchasing sales lists. Or rather than following up on customers that would benefit from a product or service, they contact every name in their black book. This is a good way to waste money, time and energy.

Lead generation is more than just a sales tool. It’s an opportunity to build a better relationship with a client or potential client. It’s your chance as a small business to gain a quality customer rather than a one-time shopper. It all starts with the lead. Find leads from people that have once shown interest in your brand. Whether they have submitted questions through your website, called on a price check or filled out a comment card, if they have spent even a few seconds looking at your company, that’s still more than the average name that will show up on a sales list.

Two industries come to mind when comparing lead generation to lead lists: insurance and banking. Both are made up of dozens of options for customers with very similar products. It is very easy for an Insurance company to buy a list of phone numbers and begin selling car insurance. Virtually everyone over the age of 18 will need car insurance at some point in their life. In fact, a large majority of people on the lists likely already have a policy. So an Insurance company calls and offers lower rates. Seems like the list worked just fine instead of putting forth time to reach out to brand loyal patrons.

What about in banking? Same thing can be said about a credit card. Everyone has one, has had one or needs one. Personal bankers spend hours calling on leads just like the insurance agents. What if instead of a list, they generated leads? What if they called on customers that showed an interest in the credit card at the teller line? Or put in inquiries through their website? Calling on 100 people that have possibly never heard of your company will typically lead to less than 10 sales. Calling on 10 people that already know of your brand, use your brand for other products and services or were referred to your brand from a personal reference will potentially lead to 10 sales. Which odds sound better?

In the long run, its best to create your own lead generation system and sales funnel. Use this sales funnel to pre qualify you leads and find laser targeted clients. Make sure to always split test split test your marketing efforts to find the best converting lead generation system.

James Hickey
Internet Marketing Expert and Mentor
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:
www.InternetMarketingTrainingCenter.Net