What does every business want? More leads or customers from their Digital and Social Media Marketing. Here are my Top 5 Lead Generation Strategies For Business Owners
1. Search Marketing: For new product startups, search engine marketing is still one of the most cost-effective and lead-generation strategies. It’s also one of the most accountable strategies because of the analytics and reporting that is available today. You can start an SEM campaign with less than 100 dollars today and get results very quickly.
2. Social Media Marketing: Social Media Marketing relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click Facebook ads or Tweets on sites that target customers in specific demographics. You bid on the amount you are willing to pay for a click or Facebook Post or Tweet. You still must have a solid Post created, landing page and follow up system in place to ensure your success.
3. Display advertising: Online display ads can generate leads on ads that you post on websites frequented by your target audience or ones with content related to the ad. Display ads on mobile devices, including video and audio also offer a new opportunity to reach target customers. Let these other websites do all the heavy lifting SEO and get your ads in front of your target audience.
4. Email marketing: This one has been around a long time but still works well if your target demographic is well defined and you do your homework. You can now buy or rent a top-quality mailing list. New technology allows for psychographic targeting and geotargeting for improved response and spam avoidance. It's all a numbers game and the power is in the list.
5. Mobile Marketing: I saved the best for last. I have been watching the reporting on my clients analytics and most traffic now comes from about 65% Mobile devices. If you don't have a Mobile Marketing Campaign in place, you are missing the boat. I personally, suggest building and starting any campaign with Mobile Marketing in mind first and let the laptops and desktops pick up the scraps.
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