Tag Archives: lead generation

Digital and Social Marketing Services In San Diego

Digital and Social Media Marketing Services in San Diego refers to the use of the Internet online resources to promote businesses, products and services. It uses tools such as emails, banners, search engines and websites for promotional purposes. The approach may differ based on the nature of the business; however, internet marketing is designed to generate sales by appealing to customers through online tools.

Due to the various benefits that Digital and Social Media Marketing bring to the business, there are internet marketing services in San Diego that you can contract to promote your business in the world wide web. These Internet  Marketing Services use tools such as Pay Per Click, Search engine optimization, social media marketing and local search marketing to promote businesses online. Each of these tools works towards creating more sales and producing greater outcome for the business. More so, they can be used to reach a wider audience and realize immediate result in the shortest time possible. However, you have to start off by finding the right Internet Marketing Company.
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In order to find the right Internet Marketing Service in San Diego, you need to start off by understanding what the company is offering and see whether this is right for your business. For instance, if you want to concentrate on search engine optimization, then you might to find out if the company is using techniques like keyword research, content marketing as well as online and offsite optimization. It is thus important that you know if these marketing techniques are appropriate for promoting your business. This can be done by first analyzing your business in order to determine the right marketing approach for it.

Once you have identified the appropriate marketing techniques, you can go ahead and find the internet marketing service that is specialized in those techniques. Some of the things that you would want to look for in a service include the search engine optimization approach. Some service providers use black hat techniques which are prohibited by Google. As such, contracting such services can turn out to be counterproductive to your business. Instead, look for services that use search engine approved white hat SEO techniques.
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Finding the best Internet Marketing Consultant is about understanding the nature of your business and the type of audience you intend to reach online. With these, you will be able to find the right service that will provide effective marketing tools for your target audience. As a thumb rule, always go for Internet Marketing Services in San Diego that have adequate experience and enjoy good reputation.

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James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Top 5 Lead Generation Strategies For Business Owners

What does every business want? More leads or customers from their Digital and Social Media Marketing. Here are my Top 5 Lead Generation Strategies For Business Owners

Signpost "Lead Generation"

1. Search Marketing: For new product startups, search engine marketing is still one of the most cost-effective and lead-generation strategies. It’s also one of the most accountable strategies because of the analytics and reporting that is available today. You can start an SEM campaign with less than 100 dollars today and get results very quickly.

2. Social Media Marketing: Social Media Marketing relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click Facebook ads or Tweets on sites that target customers in specific demographics. You bid on the amount you are willing to pay for a click or Facebook Post or Tweet. You still must have a solid Post created, landing page and follow up system in place to ensure your success.

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3. Display advertising: Online display ads can generate leads on ads that you post on websites frequented by your target audience or ones with content related to the ad. Display ads on mobile devices, including video and audio also offer a new opportunity to reach target customers. Let these other websites do all the heavy lifting SEO and get your ads in front of your target audience.

4. Email marketing: This one has been around a long time but still works well if your target demographic is well defined and you do your homework. You can now buy or rent a top-quality mailing list. New technology allows for psychographic targeting and geotargeting for improved response and spam avoidance. It’s all a numbers game and the power is in the list.

5. Mobile Marketing: I saved the best for last. I have been watching the reporting on my clients analytics and most traffic now comes from about 65% Mobile devices. If you don’t have a Mobile Marketing Campaign in place, you are missing the boat. I personally, suggest building and starting any campaign with Mobile Marketing in mind first and let the laptops and desktops pick up the scraps.

Hope you enjoyed the post, please LIKE and SHARE to your Social Media Platforms. If you are a business owner, start up company or entrepreneur and would like a Free 30 Minute Consultation to discuss your Digital and Social Media Marketing. Contact Me on link below.

www.InternetMarketingCoachingProgram.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

 

Lead Generation With Content Marketing

Is your business struggling with lead generation from your content marketing? Are you ready to learn how to generate leads with a scientific approach to content marketing?

When using content marketing marketing, it is possible to build a lead pipeline with verifiable results.

Most effective B2B content marketers cite lead generation as a primary goal of content marketing.  Key steps for effective Content Marketing.

1) Determine Your Lead Generation Goal

The first step is to determine your lead generation goal based on your company’s revenue goals.

The number of leads you need to generate each month
What your conversion rates should be
How much traffic you need to get to your website

Traffic times Conversion Rate = Leads

Once you have determined your lead generation goals, you need to track your progress. There are many marketing automation platforms that provide dashboards with real-time reporting that take the guesswork out of tracking traffic and leads. You can setup your own using Excel spreadsheets and graphs. RavenTools suplies a pretty cool software for tracking results.

Signpost "Lead Generation"

2) Content Analysis

Now you have your lead generation goal established, and you have a system inplace to measure your progress toward your goal. Time to figure
out how to hit your goal.

Finding the right topics to drive traffic to your blog Once your think you are on the right track with content creation, it’s time to perform content analysis so you can confirm what is working and what needs changing.

Establish your content metrics

Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether
your program is working. If you are doing your analysis manually, here are some items to analyze to determine which content is
helping you hit your lead generation goals.

Consumption. This is a fundamental content metric and can be easily derived from Google Analytics. This metric tells
you how many people consumed or viewed your content. Ideally your posts drive a lot of traffic to your blog and have a high conversion rate.

Sharing. This metric tells you how often visitors share your content with others. Make it easier to drive this metric up by making social
sharing easy on your blog. Always have sharing buttons on all your content, there are many people out there looking for good, solid content
to share, it might as well be yours.

Conversion. This metric tells you how often your content visitors turn into leads. Key questions to ask are:

Which topics converted more visitors into leads? The majority of your content should revolve around the topics that get the most
consumption and conversion.
Which days are best to publish your content? Your analytic tool should be able to tell you which days are your prime publishing days.
Which content formats convert the best? Do your visitors prefer posts with infographics, how-to posts or opinion posts?

Brainstorm – don’t get stuck in analysis paralysis.

Try different combinations of the items above and look for trends, then approximate the number of leads you can expect to generate from each post. This will help you figure out how often you need to publish to reach your lead generation goal.

Sales. This metric tells you how often your leads become customers. It is easiest to measure this by using a CRM and tracking which content each potential customer consumes.

You will need to combine your analytics numbers with a good dose of common sense to identify patterns in the data. Use this information to test different content marketing variables and drive up the ROI of your content marketing efforts.

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3) Content Marketing Campaigns

It is time to unleash your inner creativity and do some brainstorming. Develop a list of content campaigns and working blog titles that align with the most successful topics and formats you found from step 2.

Focus on content with a proven lead generation track record. Gather many ideas at first then narrow them down to a few GREAT ideas. You want to end up with a handful of winning strategies.

4) Create Content & Monitor

The last step in the process is to produce new content for the campaigns you identified in step 3. Create this content in-house, hire guest bloggers, or outsource to talented ghost writers. Professional content writers are familiar with lead generation strategies and
can produce content that increases traffic and conversions.

For best results, monitor traffic patterns and lead generation continually. Reevaluate your content marketing strategy whenever leads dip below your established goals. If you are consistently meeting your lead generation goals then consider adjusting your goal upward and challenge your team to improve your metrics.

You do not have to be a rocket scientist to learn how to generate leads from content marketing, but it does help to think like one.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Social Media Marketing Lead Generation Strategies

Many businesses are wanting to generate leads with their Social Media Marketing strategy, but how do you measure your efforts to see if you are getting a good ROI? Where does the measurement process start and stop? It starts with engagement.

When talking about lead generation, it’s important that you understand what drives audience participation so that you can identify what content, topics and curated content are bringing people into the engagement level of your Social Media sales funnel. Use tools such as Google Analytics and Facebook Insights, you can gather data on how people are engaging with your brand on Social Media platforms.

Signpost "Lead Generation"

When you are tracking shares, likes, posts, re-tweets, do you know which of these are directly related to a lead you are generating? Measuring Social Media lead generation works in three steps and could act as the base of your sales marketing funnel:

  1. Engagement
  2. Opportunity
  3. Conversion

Here are a couple of strategies:

Engagement

Lead generation with Social Media starts with engagement and it’s crucial at this first step to get a clear understanding of what actually drives your target audience to engage with you on the Social Media Platforms.

Which topics and content draw people in to start communicating with you? By using analytics tools such as Google Analytics, Facebook Insights or any other 3rd-party measurement application. You will get a very good understanding how your target audience interacts with your Social Media Marketing.

You must always measure and track your posts, updates, retweets, mentions, and likes. Also measure the traffic you are generating from your efforts to your website or blog where you can engage with your audience on a deeper level and maybe get them to part with their email details for a signup or a free download. Take note that this is not a hard lead, but a soft one where you can nurture them back to your website on a regular basis.

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Opportunity

When you are entering this stage of the funnel and you have nurtured your soft leads, measure the following to identify where your best opportunities are by looking at Google Analytics.

  • Look at website pages are visited the most
  • The bounce rate of the pages that were viewed
  • Time spent on each page
  • Did they follow through with downloading other content?
  • Not completed a contact form
  • Exit pages

By measuring this, you will gain insights on how to optimize your sales funnel.

Conversion

This is the last step of the process. At this step you can also measure the ROI of your likes and tweets. Here are a couple of examples you can use if you want to track the number of purchases that resulted from:

  • Clicking on a link on any of your Social Media profiles where you posed a discount coupon
  • Posting a service or product on your Facebook Business Page
  • Downloading content that you promoted
  • A lead that was generated on LinkedIn

Generating leads with Social Media Marketing doesn’t happen overnight and each campaign will have different metrics to measure. There is a chance you will get one or two that will convert immediately, but the best way to generate leads is when you nurture your target audience. This sometimes requires a lot of hard work and patience.

Measure what you are doing and your progress, adjust your campaigns where necessary, and start nurturing your leads.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me atwww.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Lead Generation For Social Media Marketing

Social Media helps you promote and market your products and services to people all over of the world. Many content marketers fail to generate valuable leads through social media campaigns. Most companies feel that the return on investment (ROI) from Social Media Campaigns is non existent. To generate leads from any Social Media Campaign, most B2B marketers need to know that Social Media Campaigns cannot be just restricted to creating online brand awareness.

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Protect Your Content

One of the easiest ways of generating leads is by protecting your content. A generated filled-out form needs to be included on the company website to generate leads. To accelerate the process of generating leads, we need to make use of the top Social Media Channels, like Facebook, Twitter and Instagram that entice consumers toward that gated content on the company website, blog page or landing page. You may tweet about the latest promotional campaign and add a relevent picture to increase the
brevity of the tweet. Whenever any consumer clicks that link, they must be taken to the landing page that includes a short, simple form. In this way you can increase lead generation and see a sharp increase in lead generation.

Signpost "Lead Generation"

Social Media Advertising

You must not restrict to just Facebook engagement ads for reaching your audience. There
are Twitter lead generation cards to increase the brevity of social media campaigns.
These lead generation cards can be used to create a long list of leads. They appear in the
form of promoted tweets. Whenever a person clicks on these lead generation cards of Twitter, it automatically presents a sign-up form where users have to provide their name and email address for availing any offer.

Google Analytics and Social Media Optimization

You can measure the success of your Social Media Marketing Campaign strategy by integrating Google Analytics tools to track the efficacy of your campaign. One of the best ways is to define the goal of lead conversion. Google Analytics is instrumental in this process.

Google Analytics campaign is fundamentally associated with three components: campaign source, campaign medium, and campaign name. Make use of Google’s Campaigns URL builder for tagging these promoted links that form an integral part of any Google Analytics campaign. After furnishing all the details, you may submit so that a newly tagged URL is generated. The link that is generated must be used in creative ad campaigns. This would enable Google Analytics to track the conversions.

If you are a business owner, entrepreneur or start up company and would like help with your Internet and Social Media Marketing Campaign, contact me at www.InternetMarketingCoachingProgram.Net

Internet Marketing Career

If you are looking to start a career as an Internet/Social Media Marketing Consultant, please contact me at www.InternetMarketingTrainingCenter.Net

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Instagram Marketing Advanced Training

Instagram Advanced Training will be covered in this Monday’s Social Media Marketing Webinar. Watch Video Below


Get On Training Here: www.InternetMarketingCoachingProgram.Net

James Hickey
Internet Marketing Expert and Mentor
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Instagram Marketing Campaigns

Are you looking to start an Instagram Marketing Campaign for your Business? Watch this video on the Instagram Marketing Campaigns for Business Owners, Entrepreneurs and Start Up Companies – Webinar Replay

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James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

 

Business Owner Marketing Strategies

Business Owner Marketing Strategies are revealed on this video by James Hickey, Founder of the Internet Marketing Training Center.

The Internet is the great equalizer and it gives small businesses marketing strategies to keep them on par with their larger competitors. It does cost money to market online though and if you aren’t careful the total costs can blow your budget.

The good news is that a number of inexpensive small business marketing strategies can help you achieve your goal—and some are even free. Watch this video to learn some of the top business owner marketing strategies for  your business.


              BOOK YOUR FREE 30 MINUTE CONSULTATION WITH JAMES HICKEY TODAY !!!

Internet Marketing Training Program

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

Advanced Internet Marketing Strategies

Advanced Internet Marketing Strategies. Once you have mastered the basics of advanced internet marketing on the internet and are seeing results, you need to move onto advanced internet marketing. Even if you aren’t ready to actually implement advanced marketing, knowing about it in advance can help you prepare for jumping into it when the time is right.

Are You Interested in Advanced Internet Marketing?

Many people learn the basics of internet marketing and then stop. They figure they are doing well right where they are, so there is no reason to move forward. Why mess with a good thing?

There are plenty of reasons why you need to know as much about advanced internet marketing as you can. You may be doing very well on your website right now, but you need to be constantly growing your marketing and adapting to the changing demands of your potential customers if you are going to stay ahead. This is where advanced internet marketing comes into the picture.

In regular marketing, the store across town is your competition. You may only have to worry about staying ahead of a few other businesses in your area. But online, stores all over the world are your competition. You potentially have to worry about hundreds of other businesses trying to steal away your customers. Since the world seems to be growing more impersonal, and customer loyalty is hard to come by anymore, this can represent a big problem to be overcome.

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The first thing you should do before focusing on advanced internet marketing is to give yourself a refresher course on any internet marketing strategies you already use. Use updated materials and sources to see if any new strategies have become available. This is a great start because you can put these to work for you without having to learn entire new methods.

Then turn to books, magazines on internet marketing, and well established websites that are recommended. See what is next in line for you to tackle in your marketing campaign.

There are plenty of options available, so you should be able to sift through them to find one that you are not only comfortable using, but is also relevant to your business. Certain advanced internet marketing methods work better for some businesses than others, so only you can decide which direction you wish to take your marketing efforts.

Don’t Rush, but Move Forward

You don’t have to go racing into new marketing right away if you are doing well at the moment. You can use the opportunity to just learn all you can about the methods you are going to implement next. But you do need to always be learning something and preparing for the next stage of your website and business. This keeps progress and growth from catching you off guard.

If your current internet marketing efforts are based around the same tried and true tactics that seem to be working well, consider adding video marketing or perhaps even social networking to your overall marketing. It may not be obvious right now, but you are doing yourself a big favor by learning about advanced internet marketing. Even if you just research it in your spare time, you will begin to formulate ideas and plans for the future of your business. This sort of preparedness and forward thinking will keep you going strong in the market for many years to come.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net
www.InternetMarketingCoachingProgram.Net

How I Became An Internet Marketing Consultant

Many of my friends and Social Media following ask me How I Became An Internet Marketing Consultant? Since we are starting a new year and its now 2014, I thought I would record a short video and share with you How I Became An Internet Marketing Consultant.

 

CLICK ON BANNER TO LEARN MORE ABOUT THE INTERNET MARKETING TRAINING CENTER

Internet Marketing Career

James Hickey
Internet Marketing Expert and Mentor
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net