Tag Archives: lead generation

How To Become An Internet Marketing Consultant

Master the skills of an Internet Marketing Consultant and propel your career. Today’s Internet Marketing professionals need to know the web inside and out. Whether you’re starting out or taking your career to the next level the Internet Marketing Training Center offers a complete course built around the latest in Internet, Digital and Social Media Marketing strategies.

GetstartedButton

James Hickey
Internet Marketing Expert and Mentor
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Advanced Facebook Marketing Strategies

Facebook Marketing is much more than posting a status update once per day. Here are some of my top Advanced Facebook Marketing Strategies.

Know When Fans are Online

If you’re going to post a status update, make sure it’s during a time when as many of your Fans are online as possible. Especially if you don’t post many times per day.

This may seem obvious, but you may be doing more to hurt your Facebook Reach than you know, simply by posting at the wrong times. Good news is, Facebook helps you correct this.

The new version of  Facebook Insights, there’s a graph called When Your Fans Are Online. This charts when your Fans saw content and you can use this tool to learn when to post.

This is found within the Posts section. For more details on how to find it, make sure you check out your Facebook Insights. What’s great about this is that it tells you when your Fans are online by hour, in general or on specific days of the week.

My best times are between 8-10am and between 5pm-7pm San Diego time. So while I do post multiple times per day, I do my best to publish my latest content at the most important time of the day.

Want to reach the most people with your most Facebook Status Updates? Then know when your Fans are online!

Post Often

Opinions on this have varied overtime. It was once believed that you should limit your publishing to avoid annoying your Fans. Some people suggested once per day or only a handful of times per week.

Want to know what I think?? I suggest 2-4 Posts Per Day

More than half of your Fans will be on Facebook every day. Of that number, they’ll be on for an average of 30-60 minutes.

If you don’t post several times per day, then you can’t reach everyone. If you post once, you can only reasonably expect to reach Fans who were on within about a one to two hour window.

Improve your odds of reaching more people by posting when they are online, you need to post multiple times per day. How many times that is will be dependent on the content you have as well as the preferences of your audience.

Don’t repost the same thing multiple times in the same day. And don’t post for the sake of posting, have a plan or strategy behind each post. If quality goes down, your Fans will tune out.

If you can maintain a high level of content, then publish as frequently as you want. I recommend keeping at least a buffer of one hour between posts.

On average, I try to keep posts separated by at least four hours. I then shoot for four to five posts per day. I’ll even schedule a post for the middle of the night when I’m sleeping (more on that in the next step).

If you don’t post today, you can expect to reach a grand total of 0 people. Okay, you may get lucky and reach a few people with old content, but it’s going to be minimal.

If you post once, you’re going to reach as many people as saw that one post. Obvious, right?

But if you post 10 times in a day, how many people will you reach? You’ll reach some of the same people across a few of those. But overall, the unique number of people you’ll reach will skyrocket.

banner-facebook-250x250

Repost Old Content

One way I post multiple times per day is by scheduling old, evergreen content, this is the post I set aside late at night, often when I’m sleeping.

Every couple of months, I’ll update my list of old content that is popular and still has value. I’ll then create a spreadsheet with a fresh new spin on that post for publishing to Facebook. I pick a different time each night from 10pm to 2am. This way I can reach other people with my posts.

I pick this time at night because it’s unlikely to be a time when I would otherwise be posting. Once again, I’m trying to avoid posting back-to-back without at least a couple of hours in between.

I also publish late at night because I’ll reach a new audience. The first time I would have shared that post, it would have been between 8am and 10am. Not only will my Fan base evolve in between, but I should reach a completely different audience based on the time zones that are awake during that time.

I’ve found this to be extremely effective in terms of reviving my old content. Consistently, I’ll get a couple hundred link clicks from one of these late night shares. That type of traffic adds up!

Want to reach more people? Schedule older, evergreen content during times when you’d normally be sleeping to reach a totally different audience!

Produce Quality Content

Facebook is not a billboard. It’s a social network. And as such, Facebook wants to encourage social activity. If you aren’t being social with a person or brand, they are less likely to share their content with you. Of course they won’t click on every single post. That’s ridiculous. Stop worrying about it on such a micro level.

Produce quality content on a consistent basis that begs to be clicked or engaged with. All you need is a click here and there, and you can expect to be in a user’s News Feed.

Of course, you can’t use old, played out calls to action. Be creative. But no “click like if…” or “comment if…” or “share if…” types of calls to action. Facebook has hinted that this type of stuff will be punished and you can get you negative feedback.

Want to reach more people? Produce quality content that people actually want to see and engage with!

Bump Successful Stories

This is cheating a little bit since it’s related to the last one. But Story Bumping can be very helpful when it comes to reaching more people.

Not sure what Story Bumping is? It was announced back in August as a way to resurface slightly older content that is getting a lot of engagement.

I know that I see a ton of this from my friends these days. They comment on an old photo and it’s at the top of my News Feed. Now imagine that my friend is commenting on an old post from a brand Page?

Now, it’s not clear exactly when this happens. But it’s likely that it needs to be a friend commenting on a post by a Page that you like. So it may not happen frequently and there are benefits for you if you can create content that people will comment on.

This is a big deal because I know there are a ton of brands in the business of creating memes to get likes. That won’t help you. You’re going to need comments.

Want to reach more people? Craft quality content that inspires a comment so that you can benefit from Story Bumping!

finalIMTC LOGO300x300

Build an Audience the Right Way

Want to mess up your Reach? Buy Fans. Or build your audience with poorly targeted ads. Or run contests to build your audience that give away prizes that aren’t related at all to your brand.

This will kill your News Feed and Reach

Build your audience organically by doing all of the things previously mentioned. If you create a lot of high quality content, consistently and frequently, it will end up reaching non-Fans. And you’ll get a ton of Likes that way.

Next, you have to be careful about your ad targeting. Don’t focus on the cheapest price possible. Focus on the relevant countries, and avoid those countries that you see result in spam on your posts. This may mean spending more. It will mean that. But it’s worth it.

Use Custom Audiences to target people on your email list who aren’t current Fans. Get them on board!

Use Graph Search and Lookalike Audiences to find people who are similar to your email list who like specific pages and interests relevant to your niche.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

 

Top Lead Generation Strategies Revealed

Top Lead Generation Strategies Revealed. I have been generating leads online since 2007 for myself and clients. Here are some of my top strategies revealed.

Establish a target audience

The Web is a beautiful place that allows you to be whatever you choose, and market to whomever you want. So step outside of your Web site profile page and start thinking in terms of who you are marketing to and what words they may be using when searching for someone like you online.

Craft the message

Now that you have identified your target audience, we need to create a marketing campaign for them. Before we begin building sites and landing pages or worrying about where we’re going to drive traffic from to those sites and landing pages, we start with the message. In simple terms … we need content.

If you write your content with the consumer in mind, you’ll connect with them easier by establishing that trust and authority I mentioned earlier. Consumers express their needs, fears, frustrations and challenges in several ways online.

Two great resources to tap into the mindset of your target audience are Google Adwords for keyword research, and Forums like Yahoo Answers, Ask.com

Signpost "Lead Generation"

Design your niche sites and landing pages

Now to the fun part—showcasing your authority as a expert by designing a niche Web site that is full of content, videos and consumer-friendly information.

Compared to most other businesses site or profile page that typically converts less than two percent of Web visitors into a form or call, our niche sites convert organic traffic at eight to 12 percent. This also depends on the specific search phrase or link they followed to hit a certain page.

Keeping trust and authority in mind, here are the primary things to pay attention to when designing your site:

  • Niche specific: Be the program expert
  • Easy to navigate: Simple menu and sidebar navigation with less options
  • Availability: Large text phone number (not image) in top right
  • Geo-targeted: Target one city or state per site and optimize accordingly
  • A clear call-to-action: Above the fold with value benefit highlighted

The bullets from above apply to landing pages as well, but let’s separate the difference between a landing page and a Web site in our online lead generation blueprint:

  • A Web site targets a niche and should convert at around eight to 12 percent.
  • A landing page targets a message and should convert at around 28 to 32 percent.
  • Your landing page is a component of your Web site, but can also stand on its own, depending on your traffic strategy that we’ll get into momentarily. Basically, a landing page is your Call-to-Action (Money Page) that should generate a form or phone call or email address.
  • You should clarify the benefit or value, which should remain consistent with the message they followed to get to your page, as well as throughout the entire lead conversion and follow-up process.
  • Definitely remove all exit links, which would include the navigation bar, footer links.

A great resource for you to use when building or learning about landing pages is www.unbounce.com. They even have free or premium templates that you can use to get something up and running quickly if you want to skip the niche site process and just send paid traffic to one landing page.

Web Traffic.

From a search engine marketing and “getting found on the Web” standpoint, a local content rich site that is optimized for the right keywords at the city level will have a greater possibility of showing up in the search engines for people in that area.

Spreading your content across a few top ranking industry related blogs, dropping some press releases and a little activity on a niche specific Google+ page will help your target audience continue to find you as they are on their journey for a niche expert that they can trust.

Targeted traffic to a landing page that converts at 28 to 32 percent will produce you a certain amount of leads that are measured in quality based on how much trust and authority you’ve established up to this point. This means that 28 percent of your traffic should fill out a form or call. If you send 100 people to your landing page, you should get 28 leads. Traffic is not free, unless you do not value your time.

Paying for traffic can include things such as:

  • Pay-per-Click (PPC)
  • E-mail
  • Press release
  • Banner advertising
  • SEO: Optimizing your niche sites so that they show up on page one of the search engines.
  • Guest blogging on other industry sites
  • Social media links such as Facebook or Google+
  • Your own database

Bonus: Go where the buyers hang out
This is a free tip for you today. I started out in the online marketing game in 2007 by helping an real estate agent. Get in front of your target audience earning their trust and establishing your authority for a much longer period of time. Pick a target audience, create your message, publish your content across several geo-targeted niche Web sites and drive traffic to high converting landing pages.

Internet Marketing Career

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

Are You Unhappy With Your Internet Marketing?

Are you unhappy with your Social Media and Internet Marketing? Many business owners, individuals and entrepreneurs struggle with keeping up with latest changes and fast pace of this industry. Watch this video if you are unhappy with your Internet Marketing.

Internet Marketing Career

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

 

Internet Marketing Consultant To Business Owners

If you are serious about becoming an Internet Marketing Consultant to Business Owners, you will want to read this blog to the end.

Here is why….

I have been a Full Time Internet Marketing Consultant since 2007, I have worked with small business, large corporations and start up companies. I even trained a Social Media Marketing start-up company for 2 years and oversaw and managed 17 of their biggest accounts. After several years of training employees of this company and helping others get started in the Internet Marketing space, I created the Internet Marketing Training Center

I have helped hundreds of Individuals and Business Owners learn the skills to either start their own marketing business or learn the expert skills to market their own business online.

internet-marketing-consulting

Becoming an Internet Marketing Consultant to Business owners is one of the most sought after professions right now. More and more businesses are too busy running their business and don’t have the time to learn Internet Marketing at an agency level.

You might be asking yourself right now…How do I learn these skills and find these business owners to pay me thousands of dollars per month?

The answer to your question is to learn these skills yourself from an expert that has done this before you and then follow his proven Internet Marketing Training and 12 Module Course so that you can get started in this industry today.

Your next step, would be to watch this FREE Video – 10 Steps To Becoming an Internet Marketing Consultant.

After you finish watching, you will have a good idea if this is the path you want to take your career full time or even start out part time.

Click on the IMTC Banner Below Access Your Video 

Internet Marketing Courses

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

Lead Generation Mistakes Revealed

Are you struggling to get leads and sales from your website? The marketing team is busy, the budget is spent, the website looks great, but the leads aren’t flying in?

Signpost "Lead Generation"

There could be a lot of problems with your lead generation pipeline — It may be clogged, it might be leaking, or it might be dried up at the source.

Every marketing website should be a free flowing source of prospects. If it’s not, don’t panic, it might not be that hard for you to repair.

Here are five examples of the most common problems based on lead generation best practicesand on fixing for each mistake.

Mistake #1 – No Web Traffic

This is a common issue– there’s no steady stream of visitors flowing in. You may have inspiring videos, insightful research and the world’s most compelling services pages. But if nothing flowing through the pipes and if the marketing team doesn’t know how to promote the website, it really doesn’t matter.

Solution: Remove any obstacles facing the marketing team.

De-emphasize advertising and focus on creating useful content. They should spend at least as much time promoting content as they do creating it. That means email marketing, search engine optimization and social media. Look seriously into paid marketing including Google PPC and Facebook Ads.

Mistake #2: Not Branding Yourself

This one is the equivalent of frozen pipes– there’s no pictures of people. This gives the site a cold, empty feeling. People buy from people and there is no substitute for a human face. If your website doesn’t have a picture of you, your people or company leadership, you’re missing a chance to make a real connection.

Solution: Add professional head shots and personal biographies of key team members.

Give each person their own page and include at least one personal anecdote.

leads

Mistake #3: No Testimonials

This is a common mistake that lowers the pressure in your lead pipeline– there’s no evidence of results. The internet is full of claims and every website has them, but few sites support their claims with proof.

Testimonials, endorsements, awards, certifications and even association memberships can all add credibility. Statistics and data showing measurable ROI are even stronger.

Solution: Patch up the site by adding a testimonial to the most important product or service pages.

Don’t create a testimonials page, since these rarely get visited. Add testimonials and any other evidence throughout the site. Leverage LinkedIn to get more recommendations.

Mistake #4: No Call to Action

A call to action is an invitation to connect, ask a question, subscribe to a newsletter or even leave a comment. If you want visitors to take action, make sure you ask them to do so.

Solution: At the bottom of every page that describes your services, add a link to your contact page with a quick suggestion.

Say something like, “If you have questions about our repair services, feel free to get in touch”. Consider using banner ads on your blog page for when people are exiting your site.

Mistake #5: No Follow Up System

Research has shown that the majority of leads are ignored by the sales team. It’s true. It’s possible that good leads are going right down the drain.

Solution: Check the connection between sales and marketing departments.

Put a plan in place to report on activity. If all else fails, use a marketing automation tool that scores leads and holds the sales team accountable like Sales Force.

Your lead generation pipeline has lots of little parts. You don’t need to completely overhaul the entire system to increase the flow. Look for places to fix your mistakes and shore things up with small improvements. Every little fix can help.

Internet Marketing Career

 

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Google+

Truth Behind Lead Generation For Business Opportunites

What is the Truth Behind Lead Generation For Business Opportunities? There are SO many Internet and Network Marketing Business Opportunities out there right now. The real question, is how do you set yourself about and generate leads for your Business Opportunity.

I have been generating leads and sales for my Internet Business and my clients businesses since 2007. On this video that I recorded today, I share with you the truth behind lead generation for business opportunities. Please comment and share this blog post if you like the video. Thanks

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Internet Marketing Lead Generation

Internet Marketing Lead Generation is one of the pillars of success for business-to-business connections. There are many companies in the market that offer lead generation solutions. Finding the best source of quality Internet Marketing Leads for your company is always a challenging task. Here are some Internet Marketing Lead Generation tips to help you get started.

Signpost "Lead Generation"

Quality content: The best way to generate any type of internet marketing lead is to have content on your website that appeals to the customer and makes sense. Simply put, your content should be tailor-made to your clients’ needs. It should not have content that reads like a sales pitch and only engage the potential client by offering value. Furthermore, the best leads come from search engine searches so ensure that your content is peppered with keywords that will elevate your website to the top tier of search engines.

Email marketing: Once you have created quality content, the next step is to incorporate email marketing. You can offer your company’s newsletter online in exchange for names and contacts, thus keeping potential clients within your reach. You can also offer special discounts and deals for readers who sign up for the newsletter. This gives you the opportunity to generate online sales leads and eventually they will be requesting for your services.

Blogging: It will be in your best interest to have your content posted on authoritative niche blogs that target the right audience for your business. Research on a handful of such blogs and have your content on these blogs that link back to your website. This is a more effective way of advertising rather than the intrusive traditional advertisements that pop up on other sites.

Creativity: The one thing that will separate you from the rest is your ability to stand out. This is the key to successful internet marketing lead generation. When creating your online messages, do not simply go through the motions. Infuse some “out-of-the-box” ideas to your content. Elements such as competitions, do-it-yourself tips and games can spark interest in potential clients. Remember, you need to give in order to receive; without offering something of value to your clients, your online strategy will be wasted.

Generate trust: The most important thing that companies want to earn from potential online leads is trust. Without trust, no amount of internet marketing strategy will result in sales leads. Your content needs to inspire confidence. Offer free samples or trials to potential leads so that they can see what you have to offer. Clients want to feel that they are in control so capitalize on that and help them decide on what best fits their needs. You can include videos, tutorials and guides on your site to convey messages in a way that the clients can relate to.

Internet Marketing Career

I hope you enjoyed this Blog on Internet Marketing Lead Generation – Please visit www.InternetMarketingTrainingCenter.Net to learn more about this industry.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Truth Behind Getting Leads For Business Owners

Truth Behind Letting Leads For Business Owners – Many Business Owners are struggling to get leads and sales from their website, blog and Social Media Marketing.

Watch this video I prepared on the truth behind getting leads for business owners. I use some of these strategies with my business clients since 2007. Enjoy and please comment and share if you like. Thanks

Internet Marketing Career

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

LinkedIn Marketing For Business Owners

Are you leveraging LinkedIn Marketing? Many business owners are missing the boat on what LinkedIn has to offer.

linkedin

They launched a new platform for their LinkedIn company profile in 2013 and with many new bells and whistles for the personal page. Watch this video to learn some of the latest LinkedIn Marketing for Business Owners strategies.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net