Tag Archives: social media

Digital and Social Marketing Services In San Diego

Digital and Social Media Marketing Services in San Diego refers to the use of the Internet online resources to promote businesses, products and services. It uses tools such as emails, banners, search engines and websites for promotional purposes. The approach may differ based on the nature of the business; however, internet marketing is designed to generate sales by appealing to customers through online tools.

Due to the various benefits that Digital and Social Media Marketing bring to the business, there are internet marketing services in San Diego that you can contract to promote your business in the world wide web. These Internet  Marketing Services use tools such as Pay Per Click, Search engine optimization, social media marketing and local search marketing to promote businesses online. Each of these tools works towards creating more sales and producing greater outcome for the business. More so, they can be used to reach a wider audience and realize immediate result in the shortest time possible. However, you have to start off by finding the right Internet Marketing Company.
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In order to find the right Internet Marketing Service in San Diego, you need to start off by understanding what the company is offering and see whether this is right for your business. For instance, if you want to concentrate on search engine optimization, then you might to find out if the company is using techniques like keyword research, content marketing as well as online and offsite optimization. It is thus important that you know if these marketing techniques are appropriate for promoting your business. This can be done by first analyzing your business in order to determine the right marketing approach for it.

Once you have identified the appropriate marketing techniques, you can go ahead and find the internet marketing service that is specialized in those techniques. Some of the things that you would want to look for in a service include the search engine optimization approach. Some service providers use black hat techniques which are prohibited by Google. As such, contracting such services can turn out to be counterproductive to your business. Instead, look for services that use search engine approved white hat SEO techniques.
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Finding the best Internet Marketing Consultant is about understanding the nature of your business and the type of audience you intend to reach online. With these, you will be able to find the right service that will provide effective marketing tools for your target audience. As a thumb rule, always go for Internet Marketing Services in San Diego that have adequate experience and enjoy good reputation.

Business Owners – Click Here
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James Hickey
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.sd-entrepreneur.com
www.InternetMarketingTrainingCenter.Net

Advanced Facebook Marketing Strategies

Facebook Marketing is much more than posting a status update once per day. Here are some of my top Advanced Facebook Marketing Strategies.

Know When Fans are Online

If you’re going to post a status update, make sure it’s during a time when as many of your Fans are online as possible. Especially if you don’t post many times per day.

This may seem obvious, but you may be doing more to hurt your Facebook Reach than you know, simply by posting at the wrong times. Good news is, Facebook helps you correct this.

The new version of  Facebook Insights, there’s a graph called When Your Fans Are Online. This charts when your Fans saw content and you can use this tool to learn when to post.

This is found within the Posts section. For more details on how to find it, make sure you check out your Facebook Insights. What’s great about this is that it tells you when your Fans are online by hour, in general or on specific days of the week.

My best times are between 8-10am and between 5pm-7pm San Diego time. So while I do post multiple times per day, I do my best to publish my latest content at the most important time of the day.

Want to reach the most people with your most Facebook Status Updates? Then know when your Fans are online!

Post Often

Opinions on this have varied overtime. It was once believed that you should limit your publishing to avoid annoying your Fans. Some people suggested once per day or only a handful of times per week.

Want to know what I think?? I suggest 2-4 Posts Per Day

More than half of your Fans will be on Facebook every day. Of that number, they’ll be on for an average of 30-60 minutes.

If you don’t post several times per day, then you can’t reach everyone. If you post once, you can only reasonably expect to reach Fans who were on within about a one to two hour window.

Improve your odds of reaching more people by posting when they are online, you need to post multiple times per day. How many times that is will be dependent on the content you have as well as the preferences of your audience.

Don’t repost the same thing multiple times in the same day. And don’t post for the sake of posting, have a plan or strategy behind each post. If quality goes down, your Fans will tune out.

If you can maintain a high level of content, then publish as frequently as you want. I recommend keeping at least a buffer of one hour between posts.

On average, I try to keep posts separated by at least four hours. I then shoot for four to five posts per day. I’ll even schedule a post for the middle of the night when I’m sleeping (more on that in the next step).

If you don’t post today, you can expect to reach a grand total of 0 people. Okay, you may get lucky and reach a few people with old content, but it’s going to be minimal.

If you post once, you’re going to reach as many people as saw that one post. Obvious, right?

But if you post 10 times in a day, how many people will you reach? You’ll reach some of the same people across a few of those. But overall, the unique number of people you’ll reach will skyrocket.

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Repost Old Content

One way I post multiple times per day is by scheduling old, evergreen content, this is the post I set aside late at night, often when I’m sleeping.

Every couple of months, I’ll update my list of old content that is popular and still has value. I’ll then create a spreadsheet with a fresh new spin on that post for publishing to Facebook. I pick a different time each night from 10pm to 2am. This way I can reach other people with my posts.

I pick this time at night because it’s unlikely to be a time when I would otherwise be posting. Once again, I’m trying to avoid posting back-to-back without at least a couple of hours in between.

I also publish late at night because I’ll reach a new audience. The first time I would have shared that post, it would have been between 8am and 10am. Not only will my Fan base evolve in between, but I should reach a completely different audience based on the time zones that are awake during that time.

I’ve found this to be extremely effective in terms of reviving my old content. Consistently, I’ll get a couple hundred link clicks from one of these late night shares. That type of traffic adds up!

Want to reach more people? Schedule older, evergreen content during times when you’d normally be sleeping to reach a totally different audience!

Produce Quality Content

Facebook is not a billboard. It’s a social network. And as such, Facebook wants to encourage social activity. If you aren’t being social with a person or brand, they are less likely to share their content with you. Of course they won’t click on every single post. That’s ridiculous. Stop worrying about it on such a micro level.

Produce quality content on a consistent basis that begs to be clicked or engaged with. All you need is a click here and there, and you can expect to be in a user’s News Feed.

Of course, you can’t use old, played out calls to action. Be creative. But no “click like if…” or “comment if…” or “share if…” types of calls to action. Facebook has hinted that this type of stuff will be punished and you can get you negative feedback.

Want to reach more people? Produce quality content that people actually want to see and engage with!

Bump Successful Stories

This is cheating a little bit since it’s related to the last one. But Story Bumping can be very helpful when it comes to reaching more people.

Not sure what Story Bumping is? It was announced back in August as a way to resurface slightly older content that is getting a lot of engagement.

I know that I see a ton of this from my friends these days. They comment on an old photo and it’s at the top of my News Feed. Now imagine that my friend is commenting on an old post from a brand Page?

Now, it’s not clear exactly when this happens. But it’s likely that it needs to be a friend commenting on a post by a Page that you like. So it may not happen frequently and there are benefits for you if you can create content that people will comment on.

This is a big deal because I know there are a ton of brands in the business of creating memes to get likes. That won’t help you. You’re going to need comments.

Want to reach more people? Craft quality content that inspires a comment so that you can benefit from Story Bumping!

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Build an Audience the Right Way

Want to mess up your Reach? Buy Fans. Or build your audience with poorly targeted ads. Or run contests to build your audience that give away prizes that aren’t related at all to your brand.

This will kill your News Feed and Reach

Build your audience organically by doing all of the things previously mentioned. If you create a lot of high quality content, consistently and frequently, it will end up reaching non-Fans. And you’ll get a ton of Likes that way.

Next, you have to be careful about your ad targeting. Don’t focus on the cheapest price possible. Focus on the relevant countries, and avoid those countries that you see result in spam on your posts. This may mean spending more. It will mean that. But it’s worth it.

Use Custom Audiences to target people on your email list who aren’t current Fans. Get them on board!

Use Graph Search and Lookalike Audiences to find people who are similar to your email list who like specific pages and interests relevant to your niche.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

 

Pinterest Marketing For Business – Video Blog

Are you leveraging Pinterest for your business or business opportunity?

Watch this video about Pinterest Marketing for Business Owners. Learn how to leverage Pinterest to get more web traffic, leads and sales.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets: 
www.InternetMarketingTrainingCenter.Net

Big Changes For Google Plus – Google Brand Pages

Google announced in September that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages).
This move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methods..
There are billions of searches happening everyday (worldwide), and with the recent report from ComScore, stating that Google+ has already reached 67 million users since last November (and is expected to grow more in the coming months), they can easily develop this as a culture to searchers/users, in which the only thing that seasoned marketers can do is to adapt.
Google+ is Google 2.0, and in Rand’s recent whiteboard moz video on why a Google+ strategy is vital to marketers and businesses, you’ll see how they are really pushing Google+ on their search results.

 

Why is building your brand’s presence on Google+ necessary:
  • Google+ is already taking over search results, if you’re an authoritative figure in this social platform, then it’s easier to yield traffic and leads to your site/business, as your Google+ presence will improve your search visibility.
  • Google will eventually pull social and brand data from this channel to determine highly authoritative figures/content in any industry (AuthorRank).
Goals and objectives in building your Google+ Authority:
  • Increase the number of people that have you in their circles.
  • Increase the number of re-shares and +1’s of your Google+ content (content you share).
  • Increase the number of mentions of your Profile/Page in Google+.
  • Increase external activity, which can be measured through the amount of +1’s of your site’s content.
Google Authorship
Optimizing your content by including the rel=”author” tag and reciprocating it with your Google+ profile has been one of the most efficient ways in increasing your posts/pages’ SERP click-through rate, as it’s perceived as a more trustworthy and credible content when displayed on search results.
Google+ Button
Of course, allowing your site visitors to +1 your content is also one of your Google+ strategy’s foundations, as Google uses these sharing/voting data to analyze the strength as well as the popularity of your website and its content.
The placements of your Google+ 1 button is very important, as making it more visible increases the chances of your button being clicked by your readers. You can place it above the fold or at the end of each of your site’s content to draw actions from your visitors.
Optimize Google+ Page/Profile
This is basic, where most of the task will only require you to complete your Google+ profile, and to allow your page as well as your posts to be publicly visible to logged off users and in search results. Your page/profile’s tagline and introduction are its meta description, so optimizing it by including your targeted keyword(s) may also enhance CTR and attract people to adding you.
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Promote your Google+ page on your other social platforms
Perhaps the easiest way to attract people to add you in their circles is to first start with the social networking sites that you already have a following base (Twitter and Facebook). Promote the link to your Google+ profile/page through these networks, and that’s probably it.
Promote Google+ page via Content Marketing
Include a link to your Google+ page whenever you distribute content externally (guest blogs, slide presentations and videos), especially on your author profile. This method has proven to have high success rate, particularly if you’re providing high-utility content on websites where your target audience are highly engaged. Use the link to your Google+ page/profile as your external as well as your site’s socially engaging content’s call to action, to attract more of your audience into adding you to their circles.
Linking to your Google+ page from your Blog comments
Comment marketing is an effective way of reaching out and building relationships with your link prospects (and even in targeting their readers/followers), as by simply contributing to the discussion you’ll be able to be recognized in your industry as an active contributor.
Linking to your Google+ page instead of your site’s homepage can help establish a stronger foothold when aiming to build relationships, as it puts more emphasis on building a connection rather than just building a link.
Leading blog owners and their readers to your Google+ profile, very possible if they’re finding your comments really useful, are more perceptible to taking actions (adding you to their circles). And using this method also sends positive signals to Google, as you are building relevant links to your profile.
Build Conversations
Reach out to people that have you in their circles or people within your circle by communicating to them. You can start off by commenting on the things they share on Google+ or by responding to people who comment on your posts. It will eventually give you more exposure when people in their circles start noticing your conversations with them.
Engage the right people in targeted discussions and you’ll certainly do fine.
Share useful Content to your Circles
The more you are sharing valuable content on Google+, the more chances of getting your posts re-shared and/or +1ed by the people in your circles. This builds up your authority and popularity as a user, as people are finding you as a great resource of content in your industry.
Personalizing your posts, by including your own opinions about the content you are sharing, can entice commenters, which again can improve the social data that Google will be collecting from your account.
Tagging People in your Circles when promoting your own Content
You can specifically do this when you have cited or linked out to their works from your content. It’s one of the best ways to get into their radar, and hopefully to have your content shared by them.
Increase activity on your Google+ page
There are a lot of events that you can do to make your Google+ page more active such as:
  • Launching live Q&A sessions, where you can invite people to ask industry related questions and have them answered by you or an invited guest (this is being done on Facebook fanpages and Twitter to increase the number of likes/followers).
  • Using Google+ brand pages as a platform for CRM, wherein you can accommodate and/or address consumer-related discussions.
  • Organizing contests, which is quite a common approach on other social media platforms to increase the number of followers and to build brand awareness.
Takeaways
Google+ may pollute search results, by serving bias content (seeing as results would be based from personal and social activity). Finding more useful and spot on content/information could be disrupted by this move from Google.
On the other hand, marketers might find it harder to shift their strategies to getting more social, especially to those who have been accustomed to backend marketing, but in the end, all that we can really do is to adapt to these changes.
Keep on building great content, because when you keep on producing useful content, people will always know how, where and why they need to find you.

James Hickey 
Internet Marketing Expert and Mentor 
Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals Top Secrets:
www.InternetMarketingTrainingCenter.Net

Business Owners – Don’t Watch This Video !!!

Please don’t watch this video if you are a Business Owners. Many Business Owners aren’t properly leveraging the power of the Internet for getting leads and sales from their websites.

Watch this video if you are looking to get started with career in Local Business Marketing.

Visit www.InternetMarketingTrainingCenter.Net to learn more about becoming an Internet Marketing Consultant.

James Hickey
 

Internet Marketing Expert and Mentor 

Visit My Web Site Below And Learn How I Make Serious Money Online And How You Can Do The Same. Free Information Reveals 10 Steps To Becoming Internet Marketing Consultant  www.InternetMarketingTrainingCenter.Net